Meet Laurie in one of the following places:

Boston area -- July 17-August 26, 2015

Boston, September 15-16, 2015

LeadingAge Boston November 1-4, 2015

Health 2.0, Santa Clara, CA, October 4-7, 2015

 

Related News Articles

07/31/2015

Study sponsored by United Health Care: Prepared but concerned about physical, mental challenges, survey finds.

07/24/2015

Technology can help people stay at home longer.

07/14/2015

A new study that suggests the start of middle age is no longer 45 or 50 but, instead, 60.

07/14/2015

At summit, experts discussed making technology accessible to seniors. A study on topic was also released by AARP.

Market Research Reports

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

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computers, internet and social networking

Includes PC simplification software, personal computers for seniors, home routers, web conferencing, Skype-related, social networking, Twitter, Facebook, LinkedIn

Is Malware a big problem? Yes -- and we are the solution

Proliferation of device types is also proliferating malware.  159.8 million people in the U.S. owned smartphones (66.8 percent mobile market penetration) during the three months ending in January 2014, 51% were Android devices, 41.6% were Apple iOS and rest were 'other'.  There were 70 million tablets in the USA around then as well, 51% Apple, and 40% Android. Both device types are of interest to the malware hacking communities. Researchers at Georgia Tech showed how to hack an iPhone in 60 seconds, removing the Facebook app and replacing it with an imposter. Read more ... about Is Malware a big problem? Yes -- and we are the solution

Bad news -- Twitter revenue approaches that of the New York Times

Most might not compare -- but the timing seems right. You may have read the story about Robin Williams' daughter Zelda dropping off Twitter due to trash-posting trolls -- not the first, in fact, that have been targeting women. On July 29, Twitter reported revenue of $312 million, somewhat exceeding estimates, on track to cross $1 billion in revenue during 2014. The New York Times reported $389 million during the same period, slightly missing estimates. And today, the Times appointed Alex MacCallum, a founding editor of The Huffington Post, to be assistant managing editor for audience development.  The Times is reflecting on how to better understand and grow its social media use. Twitter is in the 'process of evaluating how we can improve policies to better handle tragic situations.' Let us think about this for a moment -- and contemplate this sad tale unfolding before us.  Read more ... about Bad news -- Twitter revenue approaches that of the New York Times

Adobe offers Voice app for videos, storytelling

05/08/2014

If you love hearing yourself talk, Adobe wants to put your voice center stage with a new video app.

Adobe Voice is a free app for iPad that produces short videos based on voice recordings, motion graphics and images. It's based on the idea that speaking is key in storytelling or getting a message across.

Voice is designed to be a social media vehicle that can be used by anyone from students to business people. It's billed as being simpler than shooting and editing a video while having more impact than a slide-show presentation. Read more ... about Adobe offers Voice app for videos, storytelling

Six Companies from the Boomer Venture Summit 2014

What's new with startups in the boomer-senior market segments? We often note that the boomers have all the money. Yet they are not always the recipients of thoughtful product design or effective marketing strategy. But consider the media interest in the boomer-beyond topic, especially in the health-related segments -- where there's news, there's innovation. And where there's innovation, let's reflect on the Silicon Valley Boomer Venture Summit in Santa Clara, a business plan competition and series of events organized by Mary Furlong and delivered at Santa Clara University. The tone of the event was energetic and entrepreneurs were eager to discuss their offerings and insights. Here are just a few of the companies that were present: Read more ... about Six Companies from the Boomer Venture Summit 2014

Do free tools like Twitter, Google, and Facebook freely communicate new rules?

Online -- the bad, the worse, and the ugly.  We want 100% of older adults to have access to the Internet.  It's a big place with lots of useful information, educational materials, loaded with discounts, pictures of family members from far away, and on and on.  But who keeps up with recent, uh, upgrades? Please, to those of you helping folks with these tools, training and caution is required: Read more ... about Do free tools like Twitter, Google, and Facebook freely communicate new rules?

What if palettes of ready-to-run technology became the norm?

Software is smarter – maybe piecemeal hardware will be just a memory. What if devices were marketed just like paint color palettes? You know, those strips of colors that go well together, samples you can easily assemble as examples of how the trim will look with the walls and the color of the doors? What if you had the same experience buying a device in the store or online – and the items that went together were presented as selectable – beyond just memory and storage? Read more ... about What if palettes of ready-to-run technology became the norm?

When tech market growth slows, vendors become desperate

Smartphones – no buyers left?   In February, the lack of 'innovation in the Samsung Galaxy S5' revealed to a Forbes writer that this points to saturation of the smartphone market.  What is 'saturation'?  Turns out it doesn’t mean that everyone has bought a smartphone, just that the era of double-digit growth rates may have ended.  (Now we know that bank savings interest rates must be 'saturated.') Or not, a few months later, sales of the S5 are good and globally helping Samsung 'regain momentum'.  Did they ever lose market share?  Only IDC knows for sure. Read more ... about When tech market growth slows, vendors become desperate

MCAFEE LAUNCHES ONLINE SAFETY FOR SILVER SURFERS

05/13/2014

SANTA CLARA, CALIF., May 13, 2014McAfee, a part of Intel Security, today announced its Online Safety for Silver Surfers program, a free initiative that utilizes McAfee and Intel employees as volunteers to teach seniors on ways to stay safe and secure while interacting online. McAfee is launching the program in May as part of its third annual Global Community Service Day.

  Read more ... about MCAFEE LAUNCHES ONLINE SAFETY FOR SILVER SURFERS

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