senior living

If your older family members are like most, they do not want to move to senior living. Life expectancy for the 65+ is another 20 years (both men and women).  For those who love their homes, there is no appeal to spending that 20-year life span in a senior living community, even if viewed as affordable – a view not shared by most.  In fact, according to a Harvard housing study, only 13 percent can afford an assisted living facility in their area. And when asked, senior housing industry execs agree that the so-called middle market option never really materialized, though they offer hope: “From an industry perspective, these trends point to the need to keep evolving to address affordability and access while communicating the value of senior living as a proactive solution, not a last resort.”

Recent research highlights AI opportunities for care-related organizations. The recent report AI and Older Adults – What’s Now and Next in 2026 highlights problems and potential for the uses of artificial intelligence in organizations that serve older adults. While caution is warranted and barriers are visible, senior living and home care firms will likely move forward in the near term on AI initiatives. Why? Because worker shortages, stretched staff and ultimately customer demand will mandate change. This includes AI agents to help improve efficiency, screen applicants more effectively, and free up more time to better serve clients. From the report, here are possibilities for both home care and senior living organizations.

Aging in place makes the senior living industry anxious.  A new article from Caring.com scopes out the cost differential between aging in place (in some states), replete with home modification requirements and related costs.  It identifies the 10 states where assisted living is actually cheaper than aging at home, with South Dakota as being the most reasonable by comparison to staying at home. Hmmm. Average temperature in South Dakota in February is, let’s say, too cold to go for a walk. But no worries, the median age in South Dakota is 38.5 and only 5% are aged 80+.  So it may be cheaper to age in place there, but virtually no one is doing it.

The AI infrastructure juggernaut is on – consumers hesitate and deployment is cautious.   Parallel tracks are emerging. Investment by the big players in infrastructure (see Nvidia) is overwrought.  Even Oracle is jumping in with billions – as well as redirecting the company to be all-in on AI.  Today, 78% of companies say they are using AI in at least one business function. Meanwhile, back over in the real people corner, surveyed consumers continue to be surveyed and are cautious and concerned. Why the disconnect?  Mostly gloomy news coverage about AI.

We are selling a product that people don’t want to buy. This Senior Housing News article, The New Skilled Nursing: Assisted Living Operators Adapt to Changing Place in the Care Continuum does not hide a trend that is significantly changing their business but also the future for older adults. So they delay their move until it becomes urgent – Mom cannot live at home any longer. Translate – Mom is too frail, her dementia is worse, her mobility has declined, etc. She will need multiple types of support.  Recent statistics about assisted living demographics are harsh: Consumer Affairs asserts that 70% of residents have some level of dementia, with the majority of residents women in their 80’s.