I think the answer to this question is both simple and complicated — and the complicated part is why it is taking so long to see clear results.
Simple — when there is agreement about the urgency, payment model, and target audience among the triumvirate of category providers.
That’s where the complexity surfaces. We’re talking about Home-related industries (interior design, architect, building contractor), information technology providers (like Intel, Microsoft, Honeywell, Cisco), and the health care supply chain. >>> Read more . . .