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Enterpreneurs want to reach seniors -- but have they designed the right products?

Meet Laurie in one of the following places:

New York City, December 11-15, 2015

Washington, What's Next Boomer Summit, March 23, 2016


Market Research Reports

Published (10-09-2015) Boomer Mobile and Wearable Health Click here

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

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November 2008

Websites should help close gap of (male) caregiver isolation

I was surprised at an article in today's Times that offered no solutions to the problem it raised: that more men take the lead in caring for their elderly parents.  From the article: "The Alzheimer’s Association and the National Alliance for Caregiving estimate that men make up nearly 40 percent of family care providers now, up from 19 percent in a 1996 study by the Alzheimer’s Association.

Distance grandparenting with webcams

So if you are a baby boomer and want to imagine your long-distance grandparenting experience (assuming it hasn't already begun), here's the scenario.

Preloaded iPods for Seniors

This article about taking seniors to a Christmas orchestra concert was a bit depressing. It made me think about all the seniors who can't get into or out of this or any other bus -- or who are unlikely to be asked to go to a concert. It especially reminded me of my late mother who had Alzheimer's and spent her last six years in a nursing home.

Is monitoring the house the right first step to monitoring well-being of seniors?

The home monitoring market for seniors is a potentially converging set of product vendors, some with medical interests and origins that may over time be marketed for use in advance of medical need -- these include HealthHero, Honeywell HomMed, Dovetail Health (even linking to nurse monitoring).

Brain fitness software market -- consumer fear and hope outpace research

A market research firm, SharpBrains, which bills itself as "The Brain Fitness Authority," has posted a product evaluation checklist for determining whether a brain or cognitive fitness software product  is the 'right' product for you. By the way, SharpBrains estimates this software market was $225 million in 2007.

Clarity Life C900, an amplified cell phone/PERS for seniors

Move over, Jitterbug. An intriguing new cell phone announcement popped up on my screen this week that could -- with some in-your-face marketing -- give the cell phone super marketer some competition in the senior cell phone market.

Change behavior with information - more from Connected Health (5 of 5)

Adam Bosworth is a long-time tech veteran who co-founded Google and Google Health) and CEO of a to-be-launched company 'to help people engage in their own health' Keas.  He noted that since lifestyles are dramatically worse than they were in 1986 (only one state has no significant probl

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Why choice architecture matters - more from Connected Health (4 of 5)

Professor Cass Sunstein, Professor at Harvard Law School, an articulate if somewhat low-key speaker, introduced (from his book “Nudge”) the concept of Libertarian Paternalism which utilizes 'choice architecture'.

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Healthcare will be consumer-driven - more from Connected Health (3 of 5)

We are headed to a Consumer-Driven Healthcare Market that is personalized and integrated, with connected healthcare lifting limits of demand and job lock, staying in a job in order to retain health insurance -- so says Regina Herzlinger, Professor, Harvard Business School and author of Who Killed Healthcare? Her predictions: First and foremost, employers will cash you out of your job-locking employer-based system into a consumer-based market, where you buy you own health insurance.

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Information gravitates to trust -- more from Connected Health (2 of 5)

The session topic: Social Networks, Here Comes Everybody: The Power of Organizing without Organizations, delivered byClay Sharkey (Author, Consultant, and Professor at NYU). Clay Sharkey pointed out the fallacy of ‘trusted systems.’ Instead, he noted that information goes to where the trust is – using examples of how e-mail replaced the original purpose of the Internet -- Telnet and FTP -- within 3 months of its existence.

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Healthcare consumers online -- more from Connected Health (1 of 5)

[Here is the first of five excerpts from notes I took at Connected Health Symposium in Boston a few weeks ago]

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Brain wellness software

I love the idea of 'brain wellness'!  Don't we all want our brains to be well? Exercising them right along with our calf raises and seated arm curls.  But how? And with what? We certainly know that web surfing helps but there is an entire product range out there from game workstations and technology, but also software that is purely for improving mind health and vigor.

Online resources for older workers seeking jobs

Part of being able to age in place involved being able to continue to contribute to society, one dimension of which is to be able to work. I've long thought one of the more attractive programs for this is one run by CVS to encourage pharmacists to keep working by being able to split the workyear into two 6-month blocks, one in a Florida CVS, and one up north.

A checklist for living independently, a framework for AIP technologies and services?

I just saw a checklist on for helping adult children who worried about aging parents and whether they should stay in their own homes. For those thinking about these issues, there is plenty of advice on the site that can deepen thinking and identify ways to help.

Connected Health could make you a bit sick

You'd think a symposium on 'connected health', a Boston conference with 1000 attendees that included investors (who warned that there was going to be a bloodbath of failed startups) as well as vendors and tech-aware doctors would be inspiring, but the actual experience was quite the opposite.

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