Related News Articles

01/09/2026

The growing ecosystem of devices and products serving peoples’ health and well-being shows us that innovators already see the opportunity to serve the fast-growing market for self-care among people 50 years of age and up. 

01/08/2026

For nearly twenty years, one thing has felt inevitable: when boomers reach “old age,” senior living demand will surge. And yet ..

01/08/2026

ChatGPT Health builds on consumer use of today's ChatGPT so responses are informed by your health information and context. 

01/08/2026

The prize honors .lumen’s Glasses for the Blind, an AI-based device that applies autonomous driving technology adapted for pedestrians. Using computer vision and local processing, the headset understands the three-dimensional environment in real time without relying on the internet or pre-defined maps and guides the user through subtle vibrations indicating a safe direction to follow.

01/03/2026

The United States faces a fundamental mismatch between surging demand and insufficient capacity.

You are here

Who knew? Brain function improves when you search the Web

What a relief. Looks like all my time spent chasing around the Internet is well-spent in terms of brain fitness (my biceps and quads -- that's another story...).Looks like our brains benefit, but apparently only if we are experienced at Yahoo'ing and Google'ing. Novices must first become 'experienced'.

So those of you out there selling games and cognitive fitness technologies for seniors -- and you know who you are, this should cause you to pause when picking pricing strategies -- like the browser wars, it may be tough to compete with -- free. But before you drop your prices,let's remember that this was:

  • A very small study. There were only 24 people in this study. The study compared reading to novice web searching to experienced and found that experienced searching generated the most brain activity.
  • No comparison to other intensive brain activity. For example, what about reading compared to crossword puzzles? And comparing inexperienced to experienced puzzle doers?
  • No analysis of finding versus giving up. It sounds good -- experienced web searchers get a boost in neural activity. Does it dissipate if they can't find what they're looking for (which is the way many of my searches terminate? I'm just asking...

Categories