Laurie M. Orlov, a tech industry veteran, writer, speaker and elder care advocate, is the founder of Aging in Place Technology Watch, a market research firm that provides thought leadership, analysis and guidance about technologies and services that enable boomers and seniors to remain longer in their home of choice. In addition to her technology background and years as a technology industry analyst, Laurie has served as a volunteer long-term care ombudsman and is certified in Geriatric Care Management from the University of Florida.

Aging in Place is the ability to live in one's own home - wherever that might be - for as long, as confidently and comfortably possible. Livability can be extended through the incorporation of universal design principles, telehealth and other assistive technologies. It is described with reference to Aging in Place Technology Watch and quoted in CNN, Yahoo! FinanceKiplinger, The Wall Street Journal, The NY Times, and USA Today.  Laurie is profiled in Business Week's Launching Startups, Huffington Post, and The NY Times.

What does a market research firm and industry analyst do?

Market research firms understand and explain the structure and categorization of vendor markets. This includes explaining the purpose of a market category, who are the vendors in that category, and what it takes to succeed.  Market research firms serve both the vendor community and those organizations who help consumers with purchase decisions about products and services from those vendors. Industry analysts act as spokespersons for both the needs of the ultimate customer and strategic directions of the vendor community. Listen to interviews on All Things Considered January 2015 or  NPR Nevada CES 2014

Learn more about the types of activities and capabilities of Aging in Place Technology Watch on the Services page.


Laurie Orlov is the Founder of Aging in Place Technology Watch, a market research firm that provides thought leadership, analysis, and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice.

In her previous career, Laurie spent more than 30 years in the technology industry, including 24 years in IT and 9 years as a leading industry analyst at Forrester Research. While there, she was often the first in the industry to identify technology trends and management strategies which have survived the test of time. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia, most recently on the business of technology for boomers and seniors.  She advises large organizations as well as non-profits and entrepreneurs about trends and opportunities in the age-related technology market. Her segmentation of this emerging technology market and trends commentary have been presented in the Journal of Geriatric Care Management. Her perspectives have been quoted in Business Week, Forbes, Kiplinger, the Toronto Star, and the New York Times.  She has been profiled in the New York Times and the Huffington Post. She has a graduate certification in Geriatric Care Management from the University of Florida and a BA in Music from the University of Rochester. Laurie has consulted to AARP and has served as a participating expert on the Think Tank for The Philips Center for Health and Well-Being.  Clients have included AARP, Microsoft, Novartis, J&J, United Heathcare, Yahoo! and Philips. She was one of the judges for the CES Innovations Awards 2014 and has been on the advisory board of AgePower.

Robert Orlov, founder of Homewatch Networks Inc, provides insight on hardware and embedded systems, statistical trends, data analysis, geographic mapping of data and report graphics -- his background reflects 30 years of software and firmware engineering in large companies and startups.

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Contact: laurie@ageinplacetech.com or find her on LinkedIn, Google+ or follow on Twitter.

News articles that quote Laurie Orlov and Aging in Place Technology Watch:

NPR: In Tech Marketplace, Seniors Are Carving Out A Sizable Niche Of Their Own

CNN: Sensors let Alzheimer's patients stay at home, safely

Yahoo Finance: What seniors should look for in a phone?

GIGAOM:Who will crack the code on tech for seniors?

KNPR Nevada: AARP/CES Audio Interview

Houston Chronicle: Young startups serving seniors

Forbes: Entertainment Media Is Key To Reaching The $30 Million Aging-in-Place Tech Market

SFGate: Young Tech Entrepreneurs Develop Products for Seniors

Mobile Health News: Where are all the mobile health solutions for seniors?

Sensors Extend Seniors Freedom

US News & World Report: How Tech will Support an Aging America

Reuters: Grow Old at Home? There's an App for That

Fleeting Architecture: An Interview

NYTimes: Helping Seniors Learn New Technology

NYTimes: Online Habits Coming Slowly to Older Adults

How Startups Are Profiting from Aging Boomers

HGTV: Aging in Place Home Technologies

New York Times: New Old Age Blog

Care.com: Using Technology to Age in Place

Huffington Post: Is Your Grandma Facebooking and Tweeting?

The Crushing Expense Your Children Will Pay for You

USA Today: Machine tells you to take your meds or hear about it

SmartMoney: Device Tracks Seniors Prone to Wandering

Las Vegas Review Journal: What Boomers Want

US News Money: Technology Still Big Disconnect for Older Americans

StarTribune: It's Never Too Late to Learn

Bloomberg: Walking Shoes that Spy on Grandma

Aging Online Today: Technology can take a weight off long-distance caregivers

US News: Seniors are Saying No to High Tech

Globe and Mail: The next boomer bonanza

Cincinnati Enquirer: 'Assistive technology' make home a safer place

SmartMoney: Device Tracks Seniors Prone to Wandering

AARP: 9 Need-to-Know Technologies for Caregivers

Information Week: Elderly Patients Want Docs to Explain Technology

Washington Post: As America Grays, Businesses Help Seniors Age in Place

CNN Money: Keep Your Aging Parents Safe at Home

Senior Housing Should Lead With Tech-Enabled Services

Sage Circle Recommends Us to Tech Vendors

Business Week Special Report: Aging in Place

Audio Interview RTT News: The Technology Gap Will Disappear

Philips: Home Healthcare with Technology for Active Aging

Huffington Post: The Aging Population, A Silver Tsunami?

ABC News: Tech This Out

ComputerWorld: Aging in Place Offers Business Opportunities

Forbes: New Technologies to Ease Pain of Getting Old

NY Times: The Fountain of Reinvention

Kiplinger: Easy to Use Products for the Technophobe

Mobile Health News: Ten Aging in Place Trends to Watch in 2010

Research/White Papers:

True Link: Report on Elder Financial Abuse, 2015

Philips: The Freedom to Age Well, 2013

MobileHelp: Why Mobility Matters in Aging in Place, 2012

Boosting Medication Adherance with TabSafe 2012

Healthsense: Benefits of Technology in a Philadelphia Pace Program

CareTree: Care in the Home Needs the Underpinning of Technology 2013

IN2L: Technology to Mitigate Dementia Behaviors, 2013

Independa: Better Care, Closer Families, Reduced Costs

Press Releases:

February - 2015 PRWeb, Customization and Training Matter Most, Market Overview 2015

June - 2014 PRWeb, Boomer Health Tech Watch Releases AARP Research Report

January - 2014 PRWeb, Older Adults Need Digital Health, Wellbeing, Market Overview 2014

July - 2013 PRWeb, The Longevity Economy Goes Mobile, Market Overview 2013

March - 2013 PRWeb New Report, Next Generation Response Systems 2013

November - 2012 PRWeb Market Overview Technology Aging in Place

July - 2012 PRWeb The Future of Home Care Technology 2012

March - 2011 PRWeb How Do the Oldest Americans Feel About Technology?

October -- 2011 PRWeb For Boomers and Seniors -- Tech Matters

May -- 2011 PRWeb Industry Analyst Urges Vendors to Design Technology for All

March - 2011 PRWeb Industry Expert Updates Boomer to Senior Market 2011 Research Report

November - 2010 PRWeb Industry Analyst Updates Health and Technology Report

April -- 2010 PRWeb Technology for Caregivers and Aging in Place Updated Market Overview

Sept -- 2009 PRWeb New Industry Analyst Report Recommends TEch-Enabled Home Care

June -- 2009 PRWeb Industry Analyst Keynotes at Silicon Valley Boomer Venture Summit

March -- 2009 PRWeb Technology for Aging Baby Boomers High Growth Industry

2013 ALTY Blog Award Nominee