Introducing -- new blogger -- Liz Boehm of Forrester Research!

Adding an expert to this blog! I am so excited -- Liz Boehm, Principal Analyst extroardinaire at Forrester Research, would like to contribute her insights on aging in place and I am so pleased to have her write and to introduce her to readers.  I'll let her explain it herself -- why writing about this matters to her, but this is great for those of us who care about the topic and want to accelerate the pace of understanding and adoption.  >>> Read more . . .

Gifts -- Aging in Place and Related

The planes are becoming full of holiday travelers... At Thanksgiving time, I wrote a blog post about visits with aging family members -- and being on the lookout to see if they need help remaining independent.  In that post, there were links to videophones, eBook devices, computers with cameras, and a variety of other useful items that you may have noticed could be helpful. >>> Read more . . .

Caregiving in the U.S. 2009 offers material for tech marketers

Caregiving -- by older women, for older women. The new report, Caregiving in the U.S. 2009, sponsored by the National Alliance for Caregiving, AARP, and MetLife (and funded by MetLife) is a comprehensive survey of 1480 caregivers, defined as those age 18 and over who provide unpaid help to another person. The most intriguing aspect of the study is the comparison to the last published version from 2004.  Seventy percent of those surveyed care for someone over the age of 50; of these 66% of the caregivers are female and their average age has gone up from 46 to 49 -- with the average age of care recipients who are age 75 and older up from 43% to 51%. Average time in the caregiving role -- 4.6 years. Takeaway: all are aging, caregivers are in for the long haul.  >>> Read more . . .

What Boomers Want from Technology 2009 and other aging theories

Microsoft and AARP -- boomers and technology. Yesterday's New York Times 'Bits' blog summarized a study dated October, 2009 -- funded by Microsoft and AARP and conducted through 60 dinner interviews in four cities of boomers age 50-60.  The comments posted on the NY Times website are more revealing (and scathing) about what boomers really want from technology (and as an added bonus, how younger folks really can't stand self-interested boomers). I suggest that rev 2 of this study analyze these and release an addendum. >>> Read more . . .

The Business of Aging -- Ontario Innovation Summit

The Business of Aging -- or Aging and Implications? Just came back from a stimulating conference in a delightful and sophisticated city -- Toronto. Sponsored by the Government of Ontario and the MaRS Discovery District, this conference was titled 'The Business of Aging'. However, it was less about business, much more about the social 'phenomenon' of aging and its implications for where and how we live. Translating that, however, this was one of those 'what it means' events for those who want to start and expand businesses to serve and target this market. We clearly need more of this type of high-value context. >>> Read more . . .

Ho hum: GE buys Living Independently Group (QuietCare)

GE buying Living Independently Group doesn't matter. While a bit of noise is being made, this has no significance in the near term and I suspect little money was spent on this compared to the sizable sum that must have been spent to market LIG's offering since its launch in 2003, first unsuccessfully to consumers, then to senior housing organizations after that failed. And while QuietCare is certainly used in some independent living facilities, there are a number of issues associated with it and in general with the category, which is a very early market, requiring much improvement that perhaps GE will eventually fund as part of their 'health care' focus: >>> Read more . . .

Starting your own business to serve boomers and seniors

I have heard from a number of folks in recent months about the businesses they are starting, some number of whom have published what they want to do or are doing on the Forum link on this site.  So I would like to ask and answer a few questions about doing so. In particular: >>> Read more . . .

Holidays and aging family members - if you see something, do something

As we celebrate our holidays (or don't) -- maybe surrounded by our aging parents (or maybe not) -- let's give some thought to how older people connect with others, stay safe and well, and keep on contributing to the world around them. Here are five reminders about care about our older relatives, things we can all initiate, that have some technology elements. This advice is, of course, easier to give than it is to follow. And the technology is insufficient without the involvement of people.  But take a  look and observe older family members and think -- is there a way to enhance quality of life? >>> Read more . . .

Aging in Place Technology Watch November Newsletter

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Press awareness (if not politeness) is growing. So on the positive side, reporters (like the NY Times) seem willing to write about technology that can help seniors. On the negative side, the headline writers diminish the benefit with condescending titles like "Helping Grandpa Get his Tech On."  But as the saying goes, there is no such thing as bad publicity, especially when educating the market by expanding awareness is a prerequisite to expanding adoption. >>> Read more . . .

Vendors -- Meet Florida Geriatric Care Managers

Remember the post on why vendors should do a better job of targeting geriatric care managers as a referral channel for their technology?  And of course, I hear all the time about how vendors want to get into the Florida market. Here's a chance to do both. I just got a brochure in the mail for the 2010 Annual Conference of the Florida Geriatric Care Managers Association, held at St. Pete Beach on January 15 & 16, 2010. Website is www.fgcma.org. >>> Read more . . .

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