Reader response to a Wall Street Journal question.
The truth about cars. As a society, we're not getting any younger. And our driving is going to imperil us, sooner or later, as this Times article painfully illustrates. On the 'positive' side, older drivers are not responsible for the bulk of traffic accidents (adults age 20-34 have that distinction) and they experience fewer fatal crashes per licensed driver. Okay -- so that's the good news. >>> Read more . . .
Woohoo -- Internet usage is up. Those of us who are technology enthusiasts get all excited with this sort of data (from Pew Research, January, 2009): "The biggest increase in internet use since 2005 can be seen in the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online." And 24% of those age 75-84 are online. And of course, there's my favorite broadband statistic about broadband access among 65+ rising from 19% in 2008 to 30% in 2009.
Reimbursement pain is so last-year. The 2008 Connected Health Symposium was, I thought, a somewhat gloomy affair -- gnashing of teeth and hand wringing over government and insurer footdragging, limited market penetration, and still no reimbursement for remote monitoring and other telehealth technologies. This year, despite a worsening economy, the mood was much perkier. >>> Read more . . .
Another rant. So you have to read the report but you don't have to like it. That's the MetLife Mature Market Institute (MMI) report on retirees and the gap between wanting to work and actually finding work. Not-so-charmingly titled Buddy can you spare a job?, the implications are of a current and worsening depression-style gap between the 75% of those age 55-70 who, perhaps unrealistically, need to keep working and expect to keep working -- and the 35% of them who have jobs. Doomsayers in the report assert that a) this gap is going to widen between now and 2016, and b) how the problem worsens as boomers age into the 60's and beyond. >>> Read more . . .
In the previous blog post, I talked about process and systems (versus gadget) approaches to promoting technologies for aging in place -- the example used was 'alerting' technologies. Marketing any system, however, must overcome the twin barriers of lack of awareness and inexperience with: >>> Read more . . .
"The more things change the more they remain the same." It's been over a year since I posted a criticism of the 'gadget' approach to technologies for aging in place. Rather than randomly selected gadgets and gizmos, I suggested a more structured way of thinking about the market -- I referred to as 'the senior value chain'. Let's recap from 9/23/08 with a few additions: >>> Read more . . .
You know and I know that all older adults do not love and relate to their computers. And their computers are not loveable. I will spare you a rant this time and not count the ways. For those who are uncomfortable with their computers, there are a host of imperfect alternatives to 'help.' >>> Read more . . .
At least with directory sites -- you basically know where you stand -- somewhere in them is a business model for listing long-term care housing and service directory entries, referring and being compensated for leads about those entries, and advertising. Not so with caregiving portals. Here, if there is a business motive, it's about advertising and a cut of the commerce, if any, on the site. >>> Read more . . .
Recently Caring.com (targeting family caregivers) acquired Gilbert Guide (a senior care directory, also aimed at family caregivers) -- combined firm gets more critical mass and content than either had separately. What happens now and is it significant? I talked with Caring.com's CEO Andy Cohen and Gilbert Guide's CEO Jill Gilbert to try to figure it out. >>> Read more . . .
Years ago when I was searching for a nursing home for my mother, I was amazed at how few websites there were that help in finding senior housing. That was then. Now there are oodles -- almost impossible to keep straight and the business models may not be obvious, the value even less so. Today I will attempt to clarify types, offer a few examples, and attempt to explain the busines model. As with every other web-based initiative, consolidation and shakeout in this world is inevitable and appropriate. >>> Read more . . .