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Meet Laurie in one of the following places:

New York City, December 11-15, 2015

Washington, What's Next Boomer Summit, March 23, 2016


Market Research Reports

Published (10-09-2015) Boomer Mobile and Wearable Health Click here

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

Bridging the tech boomer-senior-market divide

2012 ALTY Blog Award Nominee

2011 pushes one demographic segment into the next -- confounding marketers.  The terms 'seniors' -- and senior citizens, elderly, aged, older adults -- and various other monikers have been around for a long time. But it's a new year. This year, as 10,000 per day (680,000 this year so far) of those trend-shaking baby boomers turn 65 and become eligible for Medicare, seize on any remaining 'senior citizen' discounts, and view next year's eligibility to take full Social Security, the pre-senior baby boomer population will dwindle by more than 3 million. And so on for the next 18 years.  How can marketers straddle both sides of the boomer-senior divide at the same time? Perhaps they will attempt euphemistic subtlety - especially since everyone knows that baby boomers don't want to see themselves as old (or as represented by any of the above terms). So step one for vendors -- stop describing and marketing products by age category, so required and peculiar to the tech industry. Unlike cars, light bulbs, washing machines, radios, even bicycles with comfortable seats, where vendors don't know who might buy them, they market to all ages to be safe.

Tech change is challenging -- add support where the people are

Watching people watch their phones.  Over the past several months my consciousness has been raised about the pace of tech change -- and how far behind most of us are from understanding the new phone, computer or software we confront -- by choice! -- at too frequent intervals. Cell phones are kept an average of 20 months at an average monthly bill of $78. And for that expense? Pew Research observes that 35% of adults have cell phones with apps, but only two-thirds of those who have apps actually use them. Why not? According to Pew interviews, users don't know how.  Some recent phone observations:

Memo to Google's Eric Schmidt -- don't quit your day job

So ya gotta believe Eric Schmidt-- he says the Smartphone is the new PC.  Can you believe it? He must know. The chief Googler says that this device is the new PC, smartphones are outpacing the sale of PCs and yeah, we will get everything we need from this 2 x 4 inch shaky little box. He really said this -- pretty much unquestioned by press who were at the event, the Mobile World Congress in Barcelona.  And your car will drive itself, you'll never be lonely -- and you'll be happier. I'm not making that up -- he said it. Maybe he really can predict the future -- when miniaturization rules the world and we have bifocals attached to our bifocals. Just don't drop your PC into the trash on his say-so just yet.  Let's see how effective business people can be with this cute little thing -- let them try to edit a 21-page word document like the one I just sent out with 9 different graphics and 21 end-note references. In fact, I am willing to bet that none of the folks I sent it to are reading it on their iPhone, Droid, or BlackBerry. And folks I know are not updating their multi-sheet Excel files where they track their business performance and they're putting down their phones to work on those large PPT sales decks that they can only see fractionally.

Aging in Place Technology Watch February 2011 Newsletter

Chinese mandate visiting aging parents. This article is quite intriguing -- the Chinese are now experiencing the law of unintended consequences -- their one-child policy created a downstream eldercare issue. No siblings to split the responsibility, dispersed families and a government worried about the cost of care. So they have proposed a law mandating that family members visit their aging parents at a frequency to be named, plus 'pay medical expenses for the elderly suffering from illnesses and provide them with nursing care." I wonder -- what is a visit -- does Skype count? A phone call? How can this be verified?  This was based on a very real worry by the government that the social net programs will be overwhelmed by 2020 (250 million over the age of 65). So isn't the exact same phenomenon happening in the US?  And what does it mean to the future of safety net programs if 20% of US women had no children at all

Watson: good for baby boomers, puts doctors' diagnostic role in jeopardy

Watson: that Jeopardy win was a good beginning -- real win is ahead.  In a computer science building at Carnegie Mellon University last week, it was cute to watch the students file into a room to watch the last Jeopardy round on TV. So by now you know that IBM's super computerized multi-year Jeopardy effort paid off and Watson handily beat the two best human Jeopardy players. So what's Watson's next act? Soon, say IBM folk, Watson's tech will be commercialized within healthcare apps: "We're going to look at creating a product offering in the next 24 months that will help empower doctors to do higher quality decision making and diagnoses."  Interesting -- and even more so while thinking about Andy Kessler's WSJ analysis of the types of jobs threatened by technology, including the roles of today's doctors.

Road rage – runaway electronic technology in cars

People are to blame – so cars must outsmart them. And no, seniors aren’t to blame. Today’s Wall Street Journal confirmed that Toyota’s foot pedals were not at fault for the suddenly accelerating cars last year – was it human error?  In today’s NY Times we learned that the value of a human life is, uh, rising in dollar value ($9.1 million according to some federal agencies?). So what’s a government to do to avoid the cost of fewer than 40,000 driving fatalities last year? Save us from ourselves and cut power when both brake and accelerator are hit and how about adding black box recorders for post-crash analysis?

Tell something new -- mobile apps, health, caregiving

Early 2011 was prolific for published studies. If you print all these, it's gonna get expensive. Click on the Trends link on this site and you will be awed and/or inspired -- nine studies have been posted since the start of this year, three on mobile devices and health.  The lemming effect is surely in play here: so much interest (not to mention conferences), so many apps in the iTunes App Store -- oh wait, in the top 10, we have a white noise generator and 3 weight-loss apps -- and further down the list, more white noise generators, apps for runners, baby names, mood tracking and apps about quite a few other bodily functions -- to say that the list is broadly inclusive as 'Healthcare & Fitness' is to understate.

Market to baby boomers or appeal to all ages

Oops, according to the Wall Street Journal - did I say the word aging? Ugh, that's so yesterday. This was a spectacular and sometimes hilarious weekend of coverage -- we were treated to a full page on the marketing struggle to be subtle and euphemistic about this mind-boggling trend. We will for the rest of this post put a euphemism whenever we want to think about it. Why do we want to read so much about this phenomenon?  Well, silly, because baby boomers are turning 65 at the rate of 10,000 per day (3.65 million this year and for the next 19 years). Never you mind that 1.7 million in the 65+ age range died last year, so in the near term that's a smaller gain than it looks -- and let's not forget that a few weeks ago, life expectancy shrank slightly. With the 'tsunami' of uh, living a long time having fun (see, there's a euphemism!), marketers have got to cash in.

Aging in Place Technology Watch January 2011 Newsletter

Boomers have turned senior, let 2011 and the games begin.  2011 kicked off reading one silly article after another about the 'first wave of baby boomers turning 65, woe is us', and the related gloom-and-doom set of books, including, but in no way limited to Shock of Gray (Fishman) and Never Say Die (Jacoby). But the year really began for me at CES in Las Vegas where I stood mesmerized in front of the technologically transcendent Bellagio fountain and oh yes, saw exhibits and vendors inside the convention halls, heard numerous speakers talk about the growing prevalence of mHealth -- all those iPhone apps, crazy -- and learned about new tech for chronic disease management, numerous smart phones (11), tablets (85), app stores (one for each hardware vendor?) and more. Really too much information to comprehend.

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A call to action -- educate caregivers about tech they can use

National Alliance for Caregiving's study -- very revealing. In January, NAC published a report sponsored by United Healthcare which surveyed how caregivers view technology.* The 1000 online responders were all caregivers (providing at least five hours per week of unpaid care) and already were users of some sort of tech, as little as doing online searches for information. The report views these as 'technology-using caregivers', a somewhat alarming label in the context of their responses:


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