How not to deal with leads. I left my business card at an aging services event recently – and someone at the company was assigned to do something with it. Their approach, contact me through a robo-call to enroll me in their message broadcasting service that was not appropriate for my type of business. The authoritative recorded voice threaded its way through a description and finally spelled out the menu choices – if you want to hear more (about this lengthily described offering), press 4. But I didn’t want to hear more, so I waited for more choices, pressed another option and was led to another option, and finally got a recorded voice of a specific person (this was during business hours) for me to leave a message with information that would enable my number to be removed.
