Every time a technology divide is crossed, a new one is created. For years, we have documented the incremental growth in Internet use among older adults. And now, 41 million (13.3%) of the 315 million US citizens are 65+. Finally Pew announces, for the first time, that 53% of that 65+ population is online. Using whatever -- it doesn't say. But hang on now, almost 70% of affluent adults own smart phones. Yippee! But when it comes to the 65+ and smart phone use, the sleeping market giant of older adults online still dozes -- only 11% of the 65+ have them. Although smart phones represent 56% of mobile phone use, senior smart phone users represent only 23% of all those mobile phone users -- and their mobile phone usage is the lowest percentage of any of their other online access methods. So why do you suppose that’s the case? It surely isn’t for lack of money – they have significantly more wealth than younger cohorts.
BugMe!, the original “yellow sticky” app, enables seniors to jot quick reminder notes with alerts
Contrary to the stereotype of seniors avoiding modern technologies, many are embracing social media, smartphones, tablets and apps. With Facebook and Skype, retirees can stay in touch with family and friends from afar, and with the BugMe! Stickies app, they can jot quick reminder notes to themselves just like they’ve done for decades – but with the benefit of setting alert tones to ensure they remember everything important to maintain their healthy lifestyles.
Earl™, the voice accessible iOS application that reads newspapers, magazines and other media content is now available for free download from the iTunes Store for a limited time.
In collaboration with SingTel, Silverline is offering a suite of apps specially created to serve seniors. The premise is simple: when you sign a contract with a phone company they heavily subsidize the cost of your new smartphone. For the next 18 to 24 months you have the latest and greatest smartphone in your pocket. But what excites you today might not be so exciting 24 months from now as smartphone manufacturers are advancing these technologies at breakneck speed.
