About those ad words – can we outsmart them? Just read an approving and syndicated Times article about the latest data-driven tech that uses what we access online to present us with more of the same. Given my predilection to write e-mails about the age-related technology space, the all-knowing Google regularly presents me with ads for products based on the messages I send and receive. Some ads are for vendors who are my clients, none of them are my suppliers. As is typical, I don’t notice for a while and then – in a flash, out of the corner of my eye, I see – duh, there’s a pattern here. So I do what you all should do regularly – tell Google these not only aren’t relevant, YOU are not who they think you are, you are someone else. You can opt out – but, sigh, "Google may still show relevant ads based on the content of a web page" that you are viewing. But it will not ‘collect’ your interest-based information to show you more relevant content. Whew. By looking at your ads preference manager page, you can, however, change your demographic profile – making yourself older/younger than you actually are (or what Google thinks you are). This may be a wise move.
Norfolk, Va.-based Sentara Healthcare and Sunrise, Fla.-based MDLIVE have forged a partnership that will deliver secure, real-time medical consultations to patients with an established regional network of physicians who will be accessible through telephone and online video throughout the state of Virginia, the companies recently announced.
Gothenburg, Sweden – September 4, 2012: According to a new research report from the analyst firm Berg Insight, the number of active users of family locator services in Europe and North America is forecasted to grow from 16 million in 2011 at a compound annual growth rate (CAGR) of 34 percent to reach 70 million in 2016. In terms of number of users, family locator services is the largest segment for people monitoring and safety solutions based on either GPS-enabled smartphones or dedicated cellular/GPS location devices.
If asked, older adults are content with their lives. Is life good? So concludes a new poll: "USA TODAY partnered with United Healthcare and the National Council on Aging to gauge the attitudes of Americans age 60 and above. And, surprisingly, most are content with their finances, their health and where they live, and most are optimistic about the years to come: "75% of seniors in their 60s expect their quality of life to get better or stay the same over the next five to 10 years." But do those surveyed really have reason to be optimistic, or with a stated median net worth of $212,000, which includes the value of their house, is this self-delusion?
Reston, VA, July 27, 2012 AFrame Digital, Inc., a provider of wireless mobile monitoring solutions supporting the safety, independence and health of patients and residents in hospital, long term care, senior living, and home settings, received its second CRCF award from the Virginia Center for Innovative Technology (CIT). CRCF awards recognize Virginia-based researchers like AFrame Digital who develop innovations with commercial promise in alignment with Virginia’s Research and Technology (R&T) Strategic Roadmap.
LOS ANGELES, CA, July 23, 2012 – SecuraTrac, a dynamic provider of mobile health and safety solutions focused on protecting children, seniors and employees, announced today the development of a new technology based on its award-winning mobile app, SecuraFone®. Developed in conjunction with Vital Connect, which is poised to become the leader in next generation biosensor and secure cloud technologies, SecuraFone Health can alert doctors, caregivers and family in real-time when an unexpected health event occurs.
Who knew that Alpha Geek caregivers may be interested in health startups? Pew’s just-out research publication, Family Caregivers Online, prompted a column in tech pub Gigaom to suggest that health startups should market to Alpha Geek caregivers. These front-running tech types give us a sense of 'what the future will be like.' There are so many mutually exclusive words (health startup, caregiver, alpha Geek) in that phrase that it begs for analysis. Let’s start with the Pew data: 30% of adults play some sort of caregiving role, and eight in ten of these caregivers have access to the Internet, making them ‘online caregivers,’ the majority of whom look for health information more often than online users who are not caregivers. No kidding. This reinforced and is roughly consistent with the National Alliance for Caregiving report of similar in 2009.
