Older adults want tech companies to focus more on their needs.
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AARP - Parks Associates Health Innovation Frontiers Report
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AARP Health Innovation Frontiers 2014.pdf | 9.21 MB |
Health Innovation Frontiers Report -- by AARP and Parks Associates, updated September, 2014, sizing a $30 billion market for Health and Wellness products /services targeting the 50+ market segment, spanning the five years of 2014-2019, across nine areas of Digital Health Innovation.