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New automatic lighting products introduced to help baby boomers live safely in their own homes as they age.


Short Hills, NJ, October 31, 2010 -- By 2030, the 65-plus population will double to about 71.5 million, and by 2050 will grow to 86.7 million people, according to the U.S. Census Bureau. With baby boomers remaining active into their golden years and the economy facing a downturn, more retirees will stay in their existing homes and choose to “age in place” rather than relocate to retirement housing and senior communities.


 


 “Aging in place” is the ability to live in one's own home for as long as safely and comfortably possible.  Considering the size of the baby boomer population, modifying homes to be aging-in-place-appropriate presents a great challenge for consumers, while creating an opportunity for product developers and retailers alike to fill the void. 


 


At the forefront of providing easily adaptable and affordable “aging in place” products is Archetype Ltd., a New Jersey-based product development and manufacturing group that has created an innovative patent-pending DIY automatic lighting system called PathLights™ that lights the pathway ahead for staircases and hallways.


 


According to the Home Safety Council, falls are the leading cause of injury among seniors and safety experts all agree that badly lit hallways and staircases are potential accident areas within the home.  PathLights™ is designed to help people avoid falls during low-light conditions in the home.


 


The PathLights™ system includes three battery-operated individual units -- two "A" units and one "B" unit -- that are calibrated to work together.  The "A" units actually "talk" to the "B" units and tell the "B" units to turn on when the "A" unit senses motion -- lighting the path in front before a person gets there.  This occurs automatically in low-light conditions -- lighting dark hallways and staircases -- and turning off after one minute.  Installation is a very simple DIY project that requires just a ruler and takes less than five minutes to install the complete system.


 


Newly introduced, PathLights™ can be purchased online for $34.99 from Home Shopping Network (www.HSN.com) and from Improvements Catalog (www.improvementscatalog.com).  For more information call 1-866-797 6686.



 


 


 


Contact:         Cindy Miller


                    Miller Communications


                    (O)973.379 0611


                    (M) 973.420 1605


                    (E) cm-miller@comcast.net


Monday, November 1, 2010

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