Related News Articles


Facilities must balance the needs of residents versus potential for outbreaks.


Baycrest discusses low, high tech for residents and care providers during pandemic.


Eversound, MyndVR are breaking up the monotony of social distancing.


Redesign to obtain more single rooms as with The Green Home model.


Now up to 13.6% of those age 55+, versus 2.6% in February.

You are here

Track 5 Media Launches

LANCASTER, Penn. (January 10, 2017) – Track 5 Media, LLC, today announced the launch of, the newest website to join the company’s network of industry-specific online properties.

Unlike competing referral websites,’s senior care advisors complete a dually accredited certification program resulting in trained professionals whose expertise is matched only by their compassion. Not simply an advertising source for senior care communities, provides the industry’s highest-level of transparency to both the care-seekers and its partner communities.

“ is a valuable online resource for two distinct groups, each with different needs,” explained Oliver Feakins, Track 5 Media’s co-founder and president. “First, we have individuals who are seeking a senior care community for a loved one. This can be an emotionally draining experience that all too often lacks compassion. was built for these people as a free resource through which our highly trained advisors will walk them through the process, providing comfort, support and reassurances along the way.”

For care-seekers, is an online resource with a compassionate human touch that offers a more educational and caring experience than found elsewhere online. Care-seekers using can be confident that its partner communities are vetted and audited annually through resident and care-seeker reviews, inspection reports, and licensing validation to ensure that they continue to meet quality standards. In addition, provides a vast library of educational content related to senior health and living, resulting in a free, one-stop source for senior health information and local community resources.

“The other part of the equation are the senior care communities looking for well-matched residents,” Feakins continued. “Senior care communities that receive referrals through can be assured that we have asked the right questions and gathered the right information from the care-seeker before passing on the referral. Our hope is that our referral turns into a resident who enjoys a long-term relationship with our partner community, in part, because of the thoroughness of our website.”

For senior care communities, also known as partner communities, is an effective online extension of their sales & marketing team, managing everything from initial inquiry to defining resident needs to scheduling a community tour – most of which is done through state-of-the-art technology. provides its partners a built-in and robust resident management system to manage their referrals, resulting in the most comprehensive administrative solution in the industry. What’s more, provides all this at a cost lower than the industry average, saving partner communities time and money.

“Other senior care resource sites are broken, not fully meeting the needs of care-seekers or senior care communities,” Feakins added. “In an effort to merely push-through leads, as opposed to well-matched referrals, they do a huge disservice to both groups. Our heavy investment in advisor training and partner-community vetting, coupled with our foundational commitment to compassion, truly differentiates from competing websites.”

About Track 5 Media

Based in Lancaster, Penn., Track 5 Media, LLC, owns a network of industry-specific websites that present unique marketing and promotional opportunities for client organizations. Founded in 2007 as Travel Nurse Source, LLC, Track 5 Media now manages several websites, including,,, and Each of these specialized, online properties offer clients a steady stream of highly qualified referrals.

With a strong concentration in healthcare recruitment advertising, Track 5 Media is expanding into other verticals and seeking new partnerships. From referral generation to job boards to online advertising, Track 5 Media websites feature outstanding resources designed to complement and enhance its clients’ existing marketing initiatives.

Additional information is available at or

Editorial Contacts:

Margaret Colebeck

877-696-7482 x116


Connor Smith

877-696-7482 x118

Tuesday, January 10, 2017

login account