healthcare

Google Health, a solution for a problem you didn't know you had. Why did Google launch Google Health in 2008 -- and shut it down this week? I picture folks there imagining in our health-conscious, self-care oriented Internet searchers, yearning for a place to park our personal records, and that the advertisers, knowing this, would ultimately layer in oodles of ads that related specifically our growing health self-management needs and wants. Sorting and organizing our personal health (or elder care) information on an online website -- it sounds like a good idea. From the Times article in 2008: "The companies all hope to capitalize eventually on the trend of increasingly seeking health information online, and the potential of Internet tools to help consumers manage their own health care and medical spending."  Well, they got the former quite right. With more than 60,000 sites to look for a name-that-diagnosis factoid, we are both desperately and patiently seeking health information (sadly not necessarily correlating with our improved health). But unless our insurance companies mandated and incented us to enter data online -- or our post-clipboard era doctors required it, do we really want to put our med lists (or any other personal information lists) on advertising-sponsored sites (including WebMD)? If our credit card files can be hacked and siphoned away, even just thinking our health information (or that our aging parents) is out there, reusable, intentionally or not, should give vendors pause -- and so it did -- bye bye, Google Health.