Hear Laurie in one of the following:

2024 What's Next Longevity Venture Summit (online)

2024 Longevity Venture Summit (DC)

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Gravity Care connects home care, virtual care, and precision care

The need for in-home care is increasing as most elders or seniors plan to stay in their own homes and they may likely need help at some point, a few hours a day or several hours a day - with personal care, transferring, meal preparation, companionship, and transportation. According to insurance company Genworth's 2022 Survey on the cost of long-term care, the national average bill for a home health aide is $63,629 or $5,148 a month. Therefore, reliability, affordability and availability will be a growing issue. And with a 65-plus population projected to grow from 45 million in 2022 to 90 million in 2050, the need for home care will escalate exponentially.

Most home care agencies prefer 100 days of skilled nursing or hospice (with an estimated life span) because Medicare payment is guaranteed, Medicare doesn't cover long-term care if that's the only care the patient needs. Most elders rely on private-pay they scribble together from all available sources, borrowing (home equity or reverse mortgage), investment & personal savings, annuities, life insurance policies for long-term care (like dementia, but exceptions to Alzheimer, and Parkinson's with some pocket expenses) still elders will run out of proceeds. In the non-medical home care agency world, there is a high caregiver churn rate, lower wages, high competition, lower profit margin, shortage of caregiver, understaffing, underspending, undervalued, old practices, longer lead time on patient payments, and growing service operation cost (up to 70%) making in-home care private-pay literally unaffordable to agency and patients.  service operation cost (up to 70%) making in-home care private-pay literally unaffordable to agency and patients.

We know agency owners want to make a difference in the home care industry by building a successful home care agency. It is a tough, but rewarding venture because the agency wants the quality of life better for seniors and disabled at home. And yet, we know agencies struggle in the most demanding and competitive home care industry. Gravity Care’s mission is to help champions like agency owners scale their agency business, spend time with their clients, manage your caregivers and grow. And, leave the heavy lifting to us.

Gravity Care leverages our platform, and the apps to offer home care agencies and abundance of new business opportunities; bring down the caregiver churn to single digit, move home care agencies from brick-and-mortar to online, adapt to cyclical business demand, create an excellent user experience and caregiver work satisfaction. Gravity Care Service Automation Platform “Zeus” enables non-medical home care agencies effective in care patient management, caregiver management, member engagements, member on-boarding, automated scheduling & bookings, cashless payments, list management, Electronic Visit Validation, member ratings/reviews, and more for private pay patients.

Learn more at GravityCare.US




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Thursday, February 10, 2022


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