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GreatCall and CNA Partner to Bring Predictive Technology

SAN DIEGO, Calif.--(BUSINESS WIRE)--GreatCall, Inc., a leader in connected health for active aging and a wholly owned subsidiary of Best Buy, today announced a partnership with long-term care insurer CNA, one of the largest U.S. commercial property and casualty insurance companies, to provide CNA policyholders with its in-home passive remote monitoring solution, Lively Home, and its Lively Mobile medical alert device.

Lively Home uses passive sensors to measure daily activities like eating, sleeping and movement. It gathers information to identify patterns, then uses GreatCall’s predictive analytics to highlight any anomalies that could indicate a change in policyholder’s health. GreatCall’s Care Team is trained to monitor behavior data, identify trends, and escalate the issue to the policyholder’s designated contact, potentially allowing for earlier and overall less expensive health intervention.

“We are constantly looking for ways to enrich lives through technology and help address the aging population who wish to age in place. While the number of older adults continues to escalate, the growth of professional caregivers remains stagnant, putting a strain on these caregivers and the aging population as a whole,” said Bryan Fuhr, Vice President, Connected Health, GreatCall. “This partnership provides a technology-based service that arms professional caregivers with tools and data-driven insights that help older adults maintain safe independence.”

CNA will also offer its policyholders Lively Mobile, a Personal Emergency Response System (PERS), featuring GreatCall’s 5Star Urgent Response service. Policyholders can get help immediately, 24/7, from certified 5Star Service agents who can assist with a variety of situations.

The initiative benefits both families and long-term care insurers. “We understand that our policyholders hope to stay independent and in their homes longer, and we’re focused on helping them achieve this goal,” said Jamie Lust, Vice President, Strategy, Operations and Claims for Long-Term Care, CNA. “With GreatCall’s service, we’re enabling a more proactive and preventive approach to managing health, helping identify issues before they occur, and reducing more extreme events like hospitalization or transitions to facilities.”

About GreatCall

GreatCall is a leader in connected health for active aging. With health and safety solutions for older adults, GreatCall’s innovative suite of products that includes easy-to-use mobile devices, PERS, wearables, passive home-monitoring, and health, safety and wellness applications provide services for all senior demographics. GreatCall’s products and award-winning approach to customer care help seniors live more independent lives. GreatCall, a wholly owned subsidiary of Best Buy, is headquartered in San Diego, CA.

About CNA

CNA is one of the largest U.S. commercial property and casualty insurance companies. CNA provides a broad range of standard and specialized property and casualty insurance products and services for businesses and professionals in the U.S., Canada, Europe and Asia, backed by 120 years of experience and more than $45 billion of assets.


PAN Communications

Lauren Winer, 415-544-7210

Friday, January 25, 2019


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