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Magnolia Prime Secures Investment from Dave McClure's 500 Startups Twilio Fund

REDWOOD CITY, CA - March 1, 2011- Magnolia Prime has secured funding from the Twilio Fund, a micro-fund targeting startups that are powered by Twilio's APIs, or application program interfaces, for phone calls and text messages.  This fund is part of 500 Startups, a seed fund and startup accelerator where Dave McClure is Founding Partner.  (500 Startups Twilio Fund Companies)

"We are delighted that 500 Startupsrecognizes the potential of Astia client, Magnolia Prime, and the leadership of its CEO, Karen Routt," said Sharon Vosmek, Astia CEO. "Magnolia Prime is well positioned to capture the fast-growing market of specialty services for seniors who are living longer and seeking a higher quality of life."

 Twilio's extensive API for phone and text message notification delivery allows Magnolia Prime to leverage its patent-pending processes to their full measure. Twilio was selected as a service provider for its reliability and outstanding developer support.

"This year has started off with a bang," reports Karen Routt, Magnolia Prime's Founder and President.  "We are excited about our pipeline of potential users of our existing platform, as well as those looking to customize what we have to meet their needs.  Inquiries have come domestically and internationally, which speaks to the versatility of our solution."   

Magnolia Prime Advisor and CEO of Aging Services of California Joanne Handy remarked, "Our seniors deserve and will need a variety of supports, from human to automated, to keep their dignity as they age in place.  Magnolia Prime has packaged a cost-effective solution that minimizes the financial consequences that can negatively impact a health care or other organization serving the senior population.  I see the Twilio Fund investment as recognition of the opportunity this system can play for our growing aging population."  

The Twilio Fund investment is the cornerstone of Magnolia Prime's current fund raising efforts.  Investors can contact Karen Routt for information about investment opportunities.

About Magnolia Prime

Magnolia Prime developed the patent-pending Telebeneficiary™ Service, a scheduled voice messaging product, that helps home health care agencies and other health care organizations supporting the elderly improve productivity and quality.  It is a telephone-based, simplified form of telehealth that supports the well-being of the elderly and supports their independence.  For more information about Magnolia Prime, Inc., please visit Magnolia Prime's website.

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Tuesday, March 1, 2011


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