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Market Overview for Technology for Aging in Place

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New ORA Personal Alert Announced

SASKATOON, SK --(October 10, 2017) – Innovation and beauty come together with ORA, the first personal safety alert device that combines the required functionality with the desired fashion. ORA works with a smartphone, keeping the wearer safe and connected wherever there is cell phone coverage no matter who the provider is. At the center of the device is the ORA Link, which can clip in and out of stylish designs easily, allowing for versatility to match any style.

ORA is supported by Dr. Jenny Basran, Head Geriatric Medicine, Saskatchewan. “The main reason older adults don’t wear medical alert devices is because they are unattractive and make them feel old.”

"Although we expected older adults to be interested in ORA as an alternative to medical alert devices, we are pleased to see much broader application. Lone workers such as Real Estate Agents, Taxi Drivers and others rely on ORA to keep them safe. Regardless of age or circumstance, no one should have to wear something that looks like a garage door opener," says Serese Selanders, Founder and CEO.

ORA has already proven itself. ORA wearer, Gladys Zirk nearly lost her life due to an unexpected medical emergency.  Fortunately her life was saved because she was wearing ORA, which alerted both her children and 911, who were able to respond. "Because of ORA I am here today," says Zirk.

Kasiel Solutions Inc., the creator of ORA, is aggressively expanding its market reach, and is accepting applications from distributors and resellers.

The app is available for free on Google Play and the Apple App Store.

For more information on ORA please visit www.oraforyou.com, Facebook @oraforyou or Twitter @oraforyou

Video Available: 

 

For interviews, questions or comments, please contact:
Serese Selanders
Founder & CEO
306-222-6911
serese@oraforyou.com

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Tuesday, October 10, 2017

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