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sitecues Report Finds Older Web Users Have Untapped Buying Power

New offering, sitecues, a Software as a service (or SaaS) product that makes websites more accessible has released Forget the Hipsters: Older Web Users are Where it's at, an article that identifies the online addressable market of boomers and seniors. While corporate dollars are continuously invested to enhance online sales channels for younger targets, a larger disconnect is emerging with those 65-plus. User experience barriers that seniors encounter translate to a missed opportunity of up to 35% more business and points out that current web design is not adaptive to the needs of older Americans.

U.S. seniors control 70% of the country’s disposable income yet they continue to be overlooked. A common myth is that older Americans are not online; however, 80% of seniors who are in the top-third of the tax bracket browse the internet. In fact, when compared to Millennials, Boomers on average spend 2 hour longer online per week.

Although 6.5 million Americans suffer from lowered vision due to age-related disease, those 65+ often blame themselves for difficulties using websites. sitecues technology bridges the disconnect between seniors and web developers to unlock this “golden” market by enabling lower vision users to better see, hear, and use websites. sitecues is a turnkey SaaS solution that builds zoom and speech capabilities into existing websites. The minimal time and manpower necessary to leverage sitecues’ benefits is an investment that any savvy company will not miss.

About sitecues:
sitecues by Ai Squared is a SaaS accessibility product that builds zoom and speech capabilities right into websites, so people with low vision other visual and print difficulties can more easily see and hear content. Over the past 20 years, Ai Squared has been the worldwide leader in assistive technology solutions for people with visual impairments. The product line is available in more than 20 languages and sold in 45 countries through a network of over 350 global distributors. Ai Squared's screen magnification and screen reading products dramatically improve a computer's usability and friendliness for users who are blind or low vision, raising their productivity, satisfaction, and independence. In addition to sitecues, Ai Squared products include ZoomText, ZoomText Large-Print Keyboard, ZoomText ImageReader, ZoomText Mac, Window-Eyes, the ZoomReader iOS app, and the ZoomContacts iPad app.

Friday, April 3, 2015