Redfin: Baby boomer homeownerse could prolong the shortage of homes for sale.
2024 What's Next Longevity Venture Summit (online)
2024 Longevity Venture Summit (DC)
Unlike traditional medical alert products, the Kanega watch works wherever you are, 24x7, and unlike today's smart watches, there is no smart phone required. The Pew Research Center estimates that less than 10% of the US population above the age of 75 has a smart phone, and for those 80 and up, less than 5% have a smart phone.
"The Personal Emergency Response System (PERS) market is upwards of $1.5 billion per year, yet market penetration has been scoped at fewer than 10% of the 75+ population demographic. Those who do not wear the PERS device worry that a pendant around the neck could make them appear old," said industry analyst Laurie M. Orlov of Aging in Place Technology Watch, author of 2012 research report about the future of PERS – "Next Generation Response Systems".
"After my previous startups sold to Texas Instruments and Apple, I started UnaliWear because my mother was 80, and she isn't willing to wear today's emergency alert products because they're ugly, limited outside the home unless tethered to a smart phone (which she doesn't have), and those big help buttons are socially stigmatizing. My mother has been a model all of her life, and she's still very young at heart, so today's products are just not appropriate for her," says Jean Anne Booth, CEO of UnaliWear.
Innovative patent-pending features
The Kanega watch's patent-pending innovative product features include:
Kanega Watch is Different
UnaliWear is seeking the help of the Kickstarter community to finalize the design style, engineering, tooling, and waterproof packaging to produce their first manufacturing run of the Kanega watch. These watches will go to their backers as they continue to add features that extend independence with dignity. The funding goal is $100,000.
Pricing and Availability
The Kanega watch has a MSRP of $299 with monitoring services ranging from $35/month to $85/month depending on the service level. The Kanega watch will be available to the public in June 2016. UnaliWear's Kickstarter backers can obtain the Kanega watch in January 2016 for a pre-order price of $289, which includes 3 months of medical alert monitoring and a 1-year free upgrade to medication reminder services or a guard against wandering at the wearer's choice (total MSRP of $864).
Check out the Kanega watch on Kickstarter.com at: https://www.kickstarter.com/projects/1199152895/unaliwear-kanega-watch-extending-independence-with and support UnaliWear's mission of extending independence with dignity to millions of vulnerable seniors.
Media images: https://www.dropbox.com/sh/bfop84b6hyeiyyf/AACKLM1dCRXRZDX3BbRSaNJ9a?dl=0
About UnaliWear:
UnaliWear is an investor-backed startup focused on extending independence with dignity to millions of vulnerable seniors, bringing both peace of mind and economic benefit to seniors and their families. Our naming derives from Cherokee for "friend" (unalii) and "speak" (kanega).
UnaliWear and Kanega are trademarks of UnaliWear, Inc. Spiriva is a registered trademark of Boehringer Ingelheim Pharmaceuticals, Inc. OnStar is a trademark of OnStar, LLC. UnaliWear has no affiliation with OnStar.
Media Contact: Jean Anne Booth, UnaliWear, (512) 917-3088, jeananne.booth@unaliwear.com