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AgeTech

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AgeTech

Communication about change matters more than the technology

A while ago I considered the question of monitoring a person (wearable devices) or monitoring the place in whcih someone resides (remote sensor-based monitoring). From that entry:  "Each requires someone to educate seniors on the role of the devices on or around them so that they can actively participate -- and opt in to the idea of being monitored." I am glad that I wrote that. Here's an example where that did not happen:

Five intriguing vendors from the 2009 Boomer Venture Summit

Just wrapped up a fascinating day at the Boomer Venture Summit at Santa Clara University.  High point for me was listening to the top guru of the age-related media world, Ken Dychtwald -- who sees our future as a series of life cycle changes that marketers have yet to understand and correctly target -- not the least of which is the 'tipping point' of

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