tablets and eReaders

Isn’t it cool that all of our technology knows us and our location? It’s a widening and wonderful tech world isn’t it? We are blessed with video and the web on our smart phones; social connections all around are endorsing and Linking us In. Best of all we can speak and ask our device stupid questions -- and get specific and even charming location-based answers. Siri, tell me,what is Pi to 500 places? That was easy, but how many miles (kilometers, inches) is it to Miami? How long will it take if I’m walking from where I am standing in Washington, DC? Unlike Trivial Pursuit -- where knowing the answer matters -- with our fabulous devices all you need is the question. And because your phone is on, your starting point is wherever you are RIGHT NOW.

Let’s reflect on the market of tech for older adults. In December, 2011, a number of assertions were made about the future – as we move forward, let’s look back and examine if these predictions came to pass, or if they were more fantasy and hope.Those predictions opined that mobile devices would become more important and cut into the house-bound tech market. And tablets and smart phones are transforming multiple tech markets that impact seniors and their families – including apps and senior-specialized PCs, feature phones, and even game consoles like the Wii.  Consider the specifics:

How the mighty app has crumbled into a tiny, trashy bucket of bits.  Yesterday I spent time wading through smart phone and tablet app descriptions that sounded like they are for caregivers on iTunes and the Google Play Store.  That is, the word 'caregiver' could be found in the description. The reviewers and links of many of these so-called apps are revealing: "this app crashes my phone" or "server error" and other less printable descriptions forced me to move on. Looking for a link to a developer website?  Hmmm. Are you looking for a phone # to call about a so-called service? There’s only a Contact Us Form – no e-mail address, no phone # -- really, what we mean is don't contact us -- we have no budget for answering e-mail or the phone. At the end of the day, a few were found that will be in the 2013 Market Overview published later this week on this website. These are firms that I believe are reachable, are not trashed in reviews and oh, they just might run on smart phones or tablets!

Connecting through glass by older adults – forward, but slowly.  The Pew numbers are out and offer confirmation that -- as consumer devices -- feature phones are nearly dead and laptops may be dying. But smart phone ownership among seniors is marginally up from the previous 13% – now 18% of the 570 surveyed adults aged 65+ and 39% of boomers aged 55-64. What’s different is the dominance of the device among younger adults – 55% of those aged 45-54 and 69% of those aged 35-44 have smart phones.  Meanwhile tablet ownership among the 65+ has progressed to that same 18%. (Uh, could those be the same folks that own smart phones?)  And tablet ownership, a newer category and less dominant than smart phones, fits an older crowd: 49% of adults aged 35-44 own one, and 38% of those aged 45-54 have them.  

The Chinese military wants to get inside the Times and your devices. Never mind the NY Times – for your own good, don’t open that PDF. A wide variety of hackers want access to our individual computers, tablets, and phones – even Apple and Facebook are not immune. We walk into an office products or computer store and our enthusiasm for the latest gadget is limitless -- they must be fast enough to view video or to surf bloated websites. So we watch a demo and walk out of the store hundreds of dollars lighter. If the sales rep doesn’t tell us what to buy (extra set-up, patches and updates, virus protection software) and we don’t know any better, we arrive home with our virus-ready, hacker-friendly technology, all set to make us look like idiots to our contacts and colleagues as we send fake emails and phony porn links.