computers, broadband, and social networking

Surveys drive assumptions, not always correct.  Let’s imagine a world in which a survey organization deliberately sampled technology use beginning with adults aged 65 and peaking at age 100. Yeah, right. The most frequent sampler, Nielsen Wire, begins at 18 and winds down at “65+.” And they are not alone. From these and other surveys, we are often led to believe that a thirty year range of seniors buy and behave exactly the same. Now consider how silly we’d find studies that lumped 20-year-olds and 50-year-olds into the same behavioral buying bucket.

We are so lucky in the ‘cloud’ – vendors upgrade, with or without us. It must have been a thorn in the side of Google engineering that they had separate privacy policies for each of their products. And they were probably plagued by inconsistent contact handling between Gmail, Gmail chat, Google+, and their boatload of acquired companies (like Youtube, DoubleClick, Feedburner, etc.) As they simplify their own maintenance workload beginning on March 1, this streamlining could be an interesting challenge for users.  Many ‘features’ and new defaults may startle -- and not in a positive way.

Everybody wants to save paper -- but for some, it's optional.  My long-time love-it, hate-it bank enables those online to replace printed statements with statements that are viewable.  They encourage online access, but don't require it. In fact, many make quite an effort to save our governments from printing too much, and many more are on a mission to save those trees and be oh-so-green ('paperless at home' and Save Our Trees). So what other organizations will follow the examples of the Social Security Administration and most recently the Treasury Department? Financial services and banks have been pushing the go-paperless rock up hill for years, but it is always optional for the consumer. There has been some success (possibly due to the economy): paper consumption has, in fact, fallen a bit from 2010 to 2011. But the Treasury's mandate that Savings Bonds can only be purchased online is an ominous warning to the sizable senior population that still is not using the Internet - 42% of the 65+ are online, according to Pew Research, but only 30% of the 'GI Generation', those aged 74+, are online. No savings bond buying for them.

This post first appeared in late 2010 prior to CES -- with CES coming up next week, given the last year of launches, again let's remind new product and service vendors of what they need to do to launch properly.

So you want to launch a boomer/senior, home health tech, etc product or service.  It's getting to be that time of year for launches and the press that accompanies them. This year, as always there are many vendors that have or will have new products and services or enhanced capabilities -- and want to get attention, prowling the vast aisles of the Consumer Electronics Show (CES) in Las Vegas in search of possible channel partners, media attention and a list of who is in their space. In conjunction with that event, perhaps they will 'officially' launch. Or perhaps an existing company will officially launch a new product or service. Here is a checklist as derived from recent encounters and discussions:

Pew Research asks about the Internet and ‘fun’.   New this month: The Internet as Diversion and Destination, offering the results of a survey about the use of the Internet, with answers by age to a question: "Did you go ever go online for no particular reason, just for fun, or to pass the time?" They also asked about whether they did so "yesterday," the day before they were surveyed – which is cute, but "yesterday" as a source of meaningful information is, well, so yesterday. The headliner was about the 53% percent of young adults (18-29) who admitted that yesterday they did, while only 27% of boomers and 12% of seniors allocated a piece of their yesterday for this, uh, purpose. This is a frustrating question that Pew does not analyze, nor does it probe further, so speculation clearly is expected.

When you read about tech and older adults, ask if it is appropriate to the task. Does it fit the problem being addressed? Do caregiving robots make sense? Is the cost such that everyone except the buyers would raise their eyebrows? Everyone admires a pioneer, the organization that will respond to the idea and the sales pitch for putting a few $6000 robots into the homes of children recovering from surgery, for example, so that the children won’t have to come to the hospital for the doctor to see how their recovery is progressing. Apparently no one thought to give the family a Netbook with camera, which would accomplish the same video viewing purpose – for $250.