computers, broadband, and social networking

More programs are emerging to get older adults to tech parity.  Maybe 2020 was the tipping point and 2021 is the year. The first eye-opener was the OATS/Humana report about the 22 million adults 65+ who lack home broadband. Then AARP and OATS joined together to teach tech to older adults. This followed late-year 2020 activity, including the $10 million in funding for tech training company GetSetUp. And note the $18 million of funding for Papa from Comcast Ventures to combat social isolation in older adults and launch tech-enabled health offering called Papa Health. And there are efforts here and there to help seniors get or upgrade computers.

Time for the Market Overview Technology for Aging 2021. It’s a new year and the baby boomers turn 75. It took the combination of 73 million boomers, a pandemic emergency, and the sheer size of the aging population to transform a 2009 market niche into this 2021 market category worthy of investment-- less about products specifically designed for older adults as it is about the marketing of many existing offerings as useful to them. But this is January, 2021, in the time of Covid-19 and the time of the all-digital Consumer Electronics Show -- this time with at least 70,000 online attendees from around the world and the tech industry -- and so new companies are surfacing with technologies that will generate interest and even excitement during 2021. Learn more.

What is broadband and why should seniors want it?  The buzz about broadband and older adults has grown louder since the start of the pandemic – which worsened social isolation for so many older adults. A just-released report sponsored by the Humana Foundation and OATS called Aging Connected, made the case that nearly 22 million seniors (age 65+)  lack wireline broadband access at home. Not a surprise -- that follows other reports over the past year or two like Pew (2019), which noted that only 59% of the 53.7 million aged 65+ have home broadband.  This new report has a point of view -- despite surveys that indicate that people use their smartphones (wireless versus "wireline") to access the Internet, truncated screens can be problematic. The report notes difficulty with financial and document management/editing – as well as limitations in using social networking and engagement technology.  Issues have often been noted that act as barriers to accessing services like telehealth for example. In fact, lack of access to a portal for vaccine appointments has recently emerged as a new broadband divide.