social isolation

Consider this gloomy WSJ article about aging. More Americans Are Aging Alone, Who Will Take Care of Them? The premise? “More than 16 million people aged 65 and older in the U.S. live alone. That represents 28% of that age group, almost triple the share in 1950." Whoa!  First of all 20% of the 65+ population is working today. Why? Life expectancy at 65 has risen to the mid-eighties for both women and men, compared to late 60’s, early 70’s in 1950. And a shrinking percentage of Americans live in rural areas today, according to Pew Research. While the article is a compelling description of a heroic organization of underpaid workers serving an Appalachian community, mapping the article to the reality of older adults in the United States today is disingenuous.

It’s a bad sign when you get a warning from Amazon about Prime scams.  Shopping online has definitely deteriorated when you receive a desperate email from Amazon warning about Amazon Prime scams.  But their advice is worrisome – you should check Amazon Messages to verify that a message is really from Amazon?  How hard can it be for a scammer to fake messages that look like they’re from Amazon? Did you know that Amazon Prime Day is a big day for scammers? The Better Business Bureau warns about lookalike websites, too-good-to-be-true social media ads, and unsolicited emails or calls during sales events this month. You might not know that "1,230 new websites that associated themselves with Amazon popped up in June. The vast majority were malicious or appeared suspicious, according to Check Point."

As the year progresses, the older adult population gets the innovators' attention. As it should be, given the swelling older adult market, growing visibility with investors, and increasing attention from the federal government. Rock Health break out the 65+ in its surveys of health tech ownership. Surveys show that Americans prefer to age in their own homes, also known as aging in place. Pew Research notes that the Centenarian population will triple in the next 30 years, baby boomers are hitting ‘peak 65’ this year, and in just six years, all 72 million baby boomers will be 65+. Within that context, it will continue to be important to note new innovations that could improve their quality of life, such as: