Scams -- all types

Aging baby boomers – the demographic looms large – and their future is likely underserved.  You see it everywhere, baby boomer-focused marketing, articles about their wealth and interests, etc. Yet the 30 million peak boomers also represent a bleak future ‘peak burden.' This Economic Impact study published in April 2024 notes that two-thirds are not prepared for retirement. The details of this study are depressing – about a future that will be financially worse for women than men, in total representing 30 million people who will all be 65+ in six years. On the positive side, according to an AARP survey there is growing interest in technology from the older adult population, particularly in fitness apps. But are useful technologies viewed in combination for the baby boomers’ life and health span? Not yet. 

It’s a bad sign when you get a warning from Amazon about Prime scams.  Shopping online has definitely deteriorated when you receive a desperate email from Amazon warning about Amazon Prime scams.  But their advice is worrisome – you should check Amazon Messages to verify that a message is really from Amazon?  How hard can it be for a scammer to fake messages that look like they’re from Amazon? Did you know that Amazon Prime Day is a big day for scammers? The Better Business Bureau warns about lookalike websites, too-good-to-be-true social media ads, and unsolicited emails or calls during sales events this month. You might not know that "1,230 new websites that associated themselves with Amazon popped up in June. The vast majority were malicious or appeared suspicious, according to Check Point."

Don’t we already have technology to live our best life as we age?  Absolutely, as predicted in 2011, needs have been fulfilled, tech innovation has made it so. But do older adults know about it?  Could they afford it?  Could they deploy it in their homes? Will it enable them to age in place?  Do investors view the ‘best life’ suite of capabilities as an opportunity worthy of funding? The process of pitching one product at a time is well established – and innovators are comfortable with it, as are their judges.  But is that what older adults need?  Or would a suite of offerings, with deployment before the need becomes urgent, make more sense?  Here are the four blog posts from June, 2024:

Losses to scams continue to grow.  One wonders if there is an entire funding source somewhere that pumps money into new and scam incarnations – like the voice cloning scam (this is your panicky daughter! Send money!).  Around forever, though, remember the laundry list beginning with Medicare and Social Security (goal – get money), Publisher’s Clearinghouse (goal – identity theft) and many others per Google AI.  It all added up to $3.4 billion in 2023.

What a week – chaos at OpenAI plus the rise of scam innovation. This weekend exposed a conflict at OpenAI, the November 22, 2022 bringer of ChatGPT, between the board that wants to develop AI for good and perhaps another view, AI for commercial profit.  Sam Altman the founder is fired, begs to come back and instead is offered a job and a team at Microsoft (the other big funder of OpenAI.) He agrees to go to Microsoft and 700 of OpenAI’s 750 employees threaten to quit.  Guess they weren’t big fans of AI for Good.  Microsoft, which committed as much as $10 billion over time for OpenAI, might think AI for Profit might be a better strategy.  Watch for the next installment of this very public soap opera.

For those few who still have landline phones, scammers make them ring. It has become a source of entertainment in our home to string scam callers past the bot to the frenetic-sounding call center. Or we just let the phone ring 3 times – bots have limited patience. But there is one benefit of having an actual conversation with a call center rep, as well as watching TV Medicare Advantage advertising. These unsolicited caller scripts (‘is anyone in the home between the ages of 65 and 85?’) and ads are built on stereotypes of older adults (mostly women) and the premise that they are just plain stupid. Apparently they can’t do their own research and are desperate for advice. By the way, if CMS is ‘restricting’ Medicare Advantage plan advertising, that is not yet visible to a TV viewer.  

Older adults and caregivers are served by a number of offerings and events. And CES 2024 is still more than 3 months away.  Events are ahead like Aging 2.0 Optimize in September in Lousiville, LeadingAge’s Annual Meeting in November in Chicago, and the What’s Next Longevity Innovation Summit in December in Washington.  Each of these will no doubt feature startups of services and technologies, many incorporating AI) in multiple areas.   In the meantime, here are five recently announced innovations and services for the older adult marketplace worth checking out: