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Beyond the medical alert -- old marketing and products are obsolete

Wed, 06/01/2022 - 10:54 - Laurie Orlov

PERS Insider helpfully listed the most common PERS Google searches. The result was bleak and informative. Their website identifies the top item (16,000 searches, results with ads) as a 'medical alert bracelet'. Except for the deep-pocketed Medical Guardian which bought ads everywhere, these were all bracelets to help emergency workers determine a health issue. The next one, Medical alert systems (14K searches) turned up ads for multi-vendor sales sites with names like 10 best, 5 best in Florida, and look, there's Medical Guardian! The US News site was not an ad itself, but the article was filled with ads for devices. Ditto for ConsumerAffairs.com.' Best and worst companies – more ads -- and Medical Guardian. Even 'I’ve Fallen and I Can’t Get Up' is one of top four search terms (4800), no doubt from those miserable LifeAlert ads. 

category tags: 
Mobile PERS, PERS, Telehealth-RPM-Virtual Visits-Voice Health, wearables, smart watch
»

Something new -- Apple Watch ad sells fear to the young

Wed, 02/09/2022 - 11:08 - Laurie Orlov

Perhaps you have seen the scary Apple Watch ad about 911 calls. If not, here it is, short but it’s a doozy. Three examples of desperate 911 calls. Young woman trapped in car filling with water, young man paddle-boarding, wind pushing him out to sea, and a farmer who fell and can’t move (at the end, we calm down because all were rescued by emergency responders.) So this is the argument for the $749 or more for Series 7 Apple watch with Cellular access? Not an 82-year-old woman living alone, but instead, selling heart-racing fear to the young. Why it could open a whole new market of watch buyers and upgraders. So what could go wrong – and what about this IS wrong?

category tags: 
wearables, smart watch, Mobile PERS, PERS
»

Bay Alarm Medical, Kami Vision Partner to Bring AI to Eldercare

Thu, 09/16/2021 - 09:32 - Laurie Orlov
09/16/2021

SAN JOSE, Calif. — Bay Alarm Medical and Kami Vision, a provider of an edge-based vision artificial intelligence (AI) platform, announce an agreement to integrate Bay Alarm Medical’s safety offering with Kami Vision’s AI platform.

Together the companies will bring advanced AI technology and video verification to seniors in the U.S. to provide greater peace of mind to seniors and caregivers, reduce false alerts, improve emergency response times and ultimately enable seniors to safely age in place, according to the announcement.

category tags: 
cognitive and brain fitness, PERS
»

ModivCare Acquires Remote Patient Monitoring Provider VRI

Tue, 08/17/2021 - 07:12 - Laurie Orlov
08/17/2021

ModivCare Inc., a technology-enabled healthcare services company that provides integrated supportive care solutions focused on improving patient outcomes, today announced that the Company has signed a purchase agreement to acquire VRI Intermediate Holdings, LLC (“VRI”), a provider of remote patient monitoring (“RPM”) solutions.

category tags: 
Telehealth-RPM-Virtual Visits-Voice Health, PERS, Mobile PERS
»

Aloe Care's Smart Hub For Eldercare Named Breakthrough Technology, Wins 2021 ESX Design Innovation Award

Sat, 06/19/2021 - 08:08 - Laurie Orlov
06/17/2021

NEW YORK, June 17, 2021 /PRNewswire/ -- Aloe Care Health, the most advanced voice-activated medical alert and communication service for elder care, has announced that the Aloe Care Smart Hub has won the Electronic Security Expo (ESX) 2021 Innovation Award. Aloe Care's proprietary, patent-pending device topped the Digital Health/Well-Being Systems/PERS (Personal Emergency Response) category and was named a breakthrough technology. The Innovation Awards recognize innovation and excellence in the electronic security and life safety industry.

category tags: 
Voice/AI/Voice Assistants, PERS
»

UnaliWear Forms Strategic Partnership with FirstLight Homecare of Idaho to Co-Market the Revolutionary Kanega Watch

Wed, 06/16/2021 - 17:16 - Laurie Orlov
06/16/2021

AUSTIN, Texas, June 2, 2021 /PRNewswire/ -- UnaliWear and FirstLight Homecare of Idaho announced today that they have formed a strategic partnership to co-market the Kanega Watch medical alert system to FirstLight's clients.

category tags: 
Mobile PERS, PERS
»

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