July 2026

Looking back to see the future.  Tech for older adults has been a market category for a long time.  It is documented in a 2009 Market Overview as ‘Tech for Aging in Place’ and is accompanied by a categorized list of tech companies that fit the needs of older adults at that time.  What is striking about this report? It’s basic assertions are unchanged – people want to remain in their own homes, as independent as possible.  The cost of long-term care was daunting and largely out of reach in 2009.  Assisted living cost was $36K/year in 2007 and was projected to grow to $51K by 2015.  Actually, it exceeded $75,000 in 2026, still largely paid out of pocket from savings and social security income – today only 3% of Americans have long-term care insurance.

How important is a smart watch?  Last year the Apple Watch turned 10.  By then it was in use by 23% of the smartwatch market worldwide.  And (likely many) more than 17% of US Internet households own an Apple Watch. Imagine – it is the only watch that has outsold the Swiss watch industry! It is increasingly used by many (particularly younger people) for health-related encouragement… ‘STAND! You exceeded your last week’s steps!’  And who previously had such an easy way to check your resting heart rate, know the outside temperature and UV, all at a glance?