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November is National Caregivers Awareness Month -- and with those 85+ turning out to be the fastest growing population in the US, we know there are many stressed caregivers out there. And more to come, with 65% of those over 65 will require some long-term care during their lives.

I was compelled to attend. AAHSA 2009 "Changing Lives" Conference -- 9000 people, 425 exhibitors. This was a beautiful (and may soon be gone) venue -- McCormick Place Lakeside Center. Gorgeous multi-story windows facing the 180 degree panorama of nearly boat-free Lake Michigan.

Another day, another misleading article. Call me amazed reading today's NY Times article on Oregon Health and Science University research (funded by Intel) about fall prevention promoting their work.

Okay -- it's another rant. Last week at a UCLA panel I was on, an exasperated audience member asked for a definition of 'senior', annoyed at what sounded like stereotypical patronizing about technology use. I stupidly responded that it was a census definition of age 65+. Actually the census categorizes percentages multiple ways: 60-plus, 62-plus, 65-plus, and 75-plus. Wish everyone did that. Sixty-five is the year of Medicare eligibility, it was once the year for pensions and mandatory retirement and for many it is the year of full Social Security eligibility. It has been used as a political demographic, synonymous with 'seniors' as in the example of the  $250 stimulus check to seniors.

Internet use reduces depression in the elderly by 20%.  Whew. I've got to read those news alerts more carefully -- looks like I missed quite a bit of press about the October 15 announcement of a Phoenix Center Policy Paper of data analysis and conclusion by George Ford and Sherry Ford.  The news articles about the study are quite confusing -- mixing up terminology (elderly? seniors?)  so let's look more closely at the process that produced the conclusion.

The truth about cars. As a society, we're not getting any younger. And our driving is going to imperil us, sooner or later, as this Times article painfully illustrates.

Woohoo -- Internet usage is up. Those of us who are technology enthusiasts get all excited with this sort of data (from Pew Research, January, 2009): "The biggest increase in internet use since 2005 can be seen in the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online." And 24% of those age 75-84 are online.

Reimbursement pain is so last-year. The 2008 Connected Health Symposium was, I thought, a somewhat gloomy affair -- gnashing of teeth and hand wringing over government and insurer footdragging, limited market penetration, and still no reimbursement for remote monitoring and other telehealth technologies. This year, despite a worsening economy, the mood was much perkier.

Another rant. So you have to read the report but you don't have to like it. That's the MetLife Mature Market Institute (MMI) report on retirees and the gap between wanting to work and actually finding work.

In the previous blog post, I talked about process and systems (versus gadget) approaches to promoting technologies for aging in place -- the example used was 'alerting' technologies. Marketing any system, however, must overcome the twin barriers of lack of awareness and inexperience with: