Some called me crazy. Maybe an analyst who sees the non-tech world of aging through a tech-focused set of tinted glasses. When this blog began and I ranted about the importance of describing and shaping a business market of technology to help boomers and seniors successfully age in their own homes, I received virtual quizzical looks from many experts. I am a determined (some might say obnoxious) sort, however, and as I began to interview people, go to conferences, speak to industry experts, and write what I'd learned, I became more and more convinced.
Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? Is it because in our youth-oriented product culture, they don't want to use the 'age' word? Is it because the product execs are too youth-oriented themselves? Fearful of alienating some by being specific about others?
These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.
Seniors do their best to live and stay well. If you live in Florida and go to a concert at 4:00 pm on a Friday, it's not surprising to be surrounded by seniors in their 80's and beyond, dressed up and slowly climbing the steep stairs up to the balcony. These concertgoers likely live in their own homes, drive their own cars, and enjoy concerts and perhaps a nice meal in a restaurant afterward.
Demos dazzle when done right. And a CES/Silvers Summit demo of HP's TouchSmart 'all-in-one' computer (available for the past year) demo'd as an appealing product for boomers and seniors -- starting at $1299.99 on HP's store. Although, the experience of owning one may still benefit from a Geek Squad-like visit for setting it up -- for those who get dizzy when faced with a box full of components.
It's been a long couple of days. So many vendors, so little brain capacity left. But let's get right down to the point. Silvers Summit is the first time CES has ever had a day-long track allocated to discussions and presentations about technology and aging.
