elderly

Silly segmentation strikes again.  You probably didn't think about it if you read about HP's proposed new wristwatch in today's business pages of the NY Times.  Did you know that between 2008 and 2010, sale of watches fell 29% in the 18-24 age group, rose 33% in the 35-44 age group and 104% for those 65 and older?  Okay, no big deal, you say.  NPD Group, keeper of these stats, reports this as though a 6-year age range, a 9 year age range, and a 25+ year age range have comparable purchasing characteristics within the range. Misinterpretation opportunity looms large -- and if you are a watch manufacturer, it may not be time to plan on closing the business within the next 10 years based on whether 'young shoppers' may care.   In fact, it would have been great to ask a few older adults if they'd like HP's proposed wireless watch (with hands!) which could be programmed with canned responses and might have utility -- maybe even expanding the PERS opportunity downward.

When aging in place is out-of-place.  Aging in place may not be for everyone, as the University of Florida's Stephen Golant noted: 48% of seniors spend more than half their income on housing -- 14% of the 75+ still have mortgages.  Separated by distance from adult children, perhaps they suffer from isolation and poor health and other downsides that Dr. Golant spells out in some detail. He recommends that moving out of one's own home need not be viewed as a tragedy, suggesting options like NORCs or village approaches for shared services, moving in with family members, or moving to a smaller home or condo. 

This rant is not about technology - it's about communicating. In one short week, we have read about a doctor who refused to turn off a pacemaker in a frail and demented man ('it would be like putting a pillow over his head') -- at the request of his wife who was falling apart caring for him.