Seniors

MetLife study pegs older at 40.  Down it goes. No, that’s not the value of the dollar. It’s the line at which 'mature' markets and older adults are segmented and studied in this doom-and-gloom study. The latest from MetLife -- On the Critical List – mulls the impact of obesity and the rise of chronic disease among the 40+ population, but on page 9, it’s coughing up a technology to promote independence – you guessed it, the Personal Emergency Response System (PERS). Sure. Meanwhile, on the other end of the demographic dial, we find an impressive rise in a population living to 90 and beyond. Now the fastest growing group in the older population, some suggest that a change in the definition of the oldest be moved from 85 to 90.  And life expectancy continues to rise among those who might have the money to buy goods and services, creating a viable target markets for sellers of goods and services.

The fork buzz at CES versus the real world of aging and older adults.  I’m staring at and trying to make sense of two documents -- one is the CES list of tech offerings that target older adults and Digital health. The second is a conference agenda of an event sponsored by the Erickson School of the University of Maryland called Look Who’s Aging – comprised of business execs and industry leaders for the market of nursing homes, assisted living and related services.  While both of these events were really about the world of consumers and what they want, what I saw is more than a ‘digital divide’ – gargantuan gulf might be more appropriate. Exhibit A: the buzzing fork was there to remind you that you are eating too fast and too much. Right. But other than the fork, in the end, each of these events would benefit from a few bridges across that gulf.

Social security – no more paper checks – unless.  So on March 1, 2013, all social security checks are to be direct deposited to a bank account or to a debit card. That is, all except for those aged 90 and older who qualify for a hardship waiver. Says Treasury about waivers: it would have to be "extreme, rare circumstances." Really? Too bad, according to the article, these waivers are not well publicized on the government's website. But there are nearly 2 million people age 90+.  If you place the 90+ age group inside the 85+ population, we’re now talking about nearly 6 million people. Most of the discussion of a swelling oldest demographic centers on Social Security running out of money in by some date certain (the people who do these projections are always certain.)