EDEN PRAIRIE, Minnesota –November 7, 2017 – Harris Communications, Inc., a leading supplier of affordable hearing loss solutions, recently published a new brochure highlighting amplified phones and captioned phones for the hard of hearing. View a digital copy of the brochure at http://online.flipbuilder.com/wuzc/dwbb/mobile/index.html.
When boomers are 84 – there will be no keeping up. Just the same as when they are 64. Many boomers disagree with that statement, finding it insulting or pessimistic or both. They will repeat plaintively that baby boomers are very different than their parents’ generation. They are comfortable with technology. See how many have smartphones! They text, use Facebook and YouTube. Many book travel online, read TripAdvisor reviews, and even call for car pickups with an app! So what’s the problem? Tech change is occurring faster than boomers at 64 or 84 will want to use. Groups of people who used to participate in one social network will leave in 11 million-at-a-time droves and without explanation. And, as with Facebook, the departed will include your children and grandchildren who left to use Instagram and Snapchat. They will leave without notice – the social network equivalent of changing a phone number – with parent/grandparent only learning about it when they tried to place a (now-obsolete) phone call. Eventually they will also leave those tools behind, and so on and so forth.
Rant on. Forcing tech onto the customer is standard operating procedure for companies. Because of advertiser pressure, for example, we have to make an effort to stop auto-playing videos in news feeds, news sites, ads, etc. – completely missing the possibility that the viewer might be staring at a smartphone in the train’s quiet car, or up early when a spouse is still asleep. Or worse, the news feed shows a video that no one should ever see --but has yet to be taken down by one of the 3000 take-it-down new hires.
Maybe Best Buy has an idea worth copying from Amazon. In 2015, Amazon introduced Amazon Home Services, which fairly recently added tech services, including sending a local tech professional to your home. The work might be setting up a router; connections for 4 devices; password protection; and use and troubleshooting instructions. Recently, Best Buy launched Assured Living, a service to help long-distance adult children monitor older family members’ well-being, including setting them up with smart home technologies (costing as much as $1000 for all of them), possibly some of the list is in the ‘official’ definition. Oh yeah, and there is a service charge of $1/day.
It was the autumn of disaster. As summer waned, a series of storms (and oddly-off forecasts about path) wreaked havoc across a vast area, with terrorized older adults left sitting in water or trapped on highways -- stuck in interminable traffic, sweltering heat or homes crushed and no place to go. Hurricane Harvey assaulted Houston, then Hurricane Irma pummeled multiple areas of Florida and Caribbean islands, there were earthquakes and aftershocks in Mexico, followed by a mind-boggling crisis from Maria in Puerto Rico. Throughout all of these, people were heroic. But technology failed or disappointed in almost every way -- from cell phone batteries to power companies, from internet availability to forecasting of storm paths. If one were to look back a year later, it will almost be too much to be believed. Here are six blog posts from the month of September, most prior to Hurricane Irma:
It’s summer – and the reading is easy. But there are many opportunities to fall out of touch with what’s happening in the world of tech and aging – for example, in the market innovation category, most recently there have been announcements about robot offerings for seniors, and some new capabilities for sharing photo content that can help record moments of our family lives that may soon be lost. In the spirit of sharing, hoping that those who can are going to attend the Silicon Valley Boomer Venture Summit next week, July 20, in Berkeley – if so, will see you there! Meanwhile, here are five other blog posts from the past month that you may have missed: