Do consumers trust technology? Not so much -- just ask them. This question was asked on a recent Edelman Trust Barometer, responder age was capped at 64. And the survey showed that the largest drop in trust for a category from 2020-2021 was in technology (summarized here in a single graph) – for some, not trusted. What categories were the most trusted? Food and beverage, healthcare, transportation, education and consumer packaged goods. What’s this mean? According to Edelman: “The tech industry is now being held to account for all manner of societal ills -- from information bankruptcy to job loss, to human rights, to the mass-class divide."
Do consumers trust technology? Not so much -- just ask them. This question was asked on a recent 