Voice/AI/Voice Assistants

So many head-spinning numbers to describe the 50+ Consumer.  In making the case for the 'Fintech' innovation market opportunity, AARP’s new Financial Innovation Frontiers report (aimed at the Fintech industry) freely fires off a wide range of market segment numbers.  Is the report about the population aged 50-100?  There are 111 million Americans aged 50 and older, 35% of the US population, described as a 'generation.'  That includes three segments of baby boomers as well as their parents. The report is not about the growing life expectancy of those who live to age 65 with their predicted longevity  (88.8 for women, 86.6 for men). Instead, the report focuses on the 50+ Consumer (their term) aged 50-60 who is a decade away or less from ‘retirement’, an increasingly obsolete term. They are confronted with a range of financial challenges -- the report suggests fintech tools that could help them deal with retirement savings shortfalls resulting from career setbacks ($4.3 trillion savings gap), unplanned withdrawals ($4.1 trillion) and student debt ($1.3 trillion).

As we approach the date for the upcoming week of March 20-24 in Chicago, it is worth noting a few trends. The marketplace of products and services today is still fragmented, with ever-shifting cottage industries comprised largely of startups, challenged by channel complexity and end user resistance.  But with fragments assembled into an overall puzzle, this business for boomers and beyond has been estimated by some to grow to $20 billion by 2020 or even $30 billion by 2017.  The larger market will be based on growing boomer awareness and aging. It will be strikingly different from today – fueled the growing availability of in-car technology, mobile PERS health integration, wearable fitness and health devices, in-home ‘Voice First’ IoT hubs and smart phone apps. In particular:

HiMSS – a tech-enabled vision of health potential.  As health spending approaches 20% of the US GDP, health tech innovation has become a visible lever for its curtailment. At this annual HiMSS event those with comfortable shoes could see a plethora of ways to improve outcomes, lower costs, change behaviors, engage patients, streamline the back office processes, about telehealth, confronting the onslaught of security breaches, sessions on population health, healthcare transformation and improved care delivery workflow.  This was an opulent show, spanning a 1300-participant exhibit hall with major player (anchor) exhibitor booth investments writ large.  Here are seven interesting examples that could benefit the older adult market– listed in alphabetical order: