Telehealth-RPM-Virtual Visits-Voice Health

These are tech transition times for everyone – including seniors and their devices.  In case you didn’t see it, the Pew numbers about smartphone use are out – 27% of the 65+ have smartphones, up from 19% last year. Given the date of that data (from last fall), let’s just assume that this number is actually lower than today's reality.  So why should a PERS reseller or manufacturer care?  First because carriers don’t want to sell feature/clamshell phones any more. They make it difficult to even find them. They are selling smartphones to people who don’t want or use all of the features they have, but they’re buying them anyway because that is what they’re being sold.  In retrospect, Philips Lifeline might have seen the near term PERS future – and it could be a smartphone – and thus an app. And thus -- why have more than one device? And why not pair a tiny pendant or clip to a smartphone? Or make a watch?

Crises drive health innovation. The presumed potential and much-publicized looming shortage of doctors is worrisome – or at least their lopsided geographic distribution is a concern. Or there are not enough medical schools to train new doctors. Or doctors are tired of being doctors.  Or is it the problem of keeping down the cost of actually seeing a doctor or a nurse practitioner? Is it that population health risks drive the need for improved chronic disease management?  Is it that there are or may soon be so many new patients? Or is the problem one of wasting the time of so many human staff in a hospital doing back-breaking and/or mundane tasks?

What is the line between a distinct product market and tech customization?  In 2009 when the original Market Overview was published, the search began to identify the small group of entrepreneurs focused on serving seniors – from the AirGuru SV1 Video Phone and Big Screen Live all the way to WellAware and Wellcore.  Why note such a market, you might ask? All of those companies and many others had the heart and focus to try to craft something usable by and for an older adult. In many cases these were inventions compensating for a gap in care and oversight, but most often filling a gap in internet access and/or usability of devices and software.