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Caregiver Relief on the way: Smartphone App UnFrazzle to be released in May

Silicon Valley, CA (April 16, 2013) - In the United States alone, there are an estimated 65 million family caregivers, who on average spend 20 hours per week on their caregiving responsibilities. As the aging of the U.S. population continues to accelerate, this number will rapidly grow. An estimated 20 million of these caregivers are in the "high burden" category. They spend an average 50 hours per week on their responsibilities, taking care of seriously impaired family members. These are a diverse group - caring for older people with Alzheimer's, children with Autism, friends or family with cancer, etc.  Family caregivers are frequently overwhelmed by the never-ending torrent of their caregiving tasks. Organizing tasks and ensuring they are completed is enormously stressful. Sharing tasks with co-caregivers is oftecomplicated.

Many caregivers report feeling alone and unsupported - so much so, their own physical health and mental well-being suffers.  Determined to "uncomplicate and de-stress the lives of family caregivers," Rajiv Mehta, a veteran Silicon Valley technology developer, has created Unfrazzle, a smartphone app to help caregivers remember, keep track of, and share their caregiving tasks.

Kathy Kelly, Executive Director of the National Center on Caregiving and the Family Caregiver Alliance, who has been following the development of Unfrazzle, says:

"The caregiving community has a tremendous need for a smartphone app like Unfrazzle. I believe it has the potential to unburden caregivers from much of the stress of keeping track of all the tasks they need to do every single day. It will also make it possible for them to easily share some of these tasks with others."

Unique in the caregiving market, Unfrazzle focuses on easing the mental burden of everyday caregiving. It provides unprecedented flexibility to help users remember and track their day-to-day caregiving tasks; and connectivity, with rich privacy controls, with co-caregivers to keep everyone in-sync.

Unfrazzle users can invite family members and others to join their Unfrazzle network and they can assign different tasks to their co-caregivers.

"Unfrazzle takes a big mental load off your mind as you're not stressed about whether you're going to forget to do something," say Mehta, "and you'll always know what's going on with your family members."

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Tuesday, April 16, 2013

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