AgeTech

Jitterbug — Simple cell phone (Samsung hardware) — using it is easy — screen is readable, hearing-aid compatible, prompts are clear and doesn’t require a manual to figure out how to get your voicemail. One touch to 911, not linked with any service provider — so none of this ‘You can have a new phone if you extend your contract’ business. No roaming, no long distance, no time of day calling. The company is in the simplicity business, according to one marketer I like that — more technology providers should enter the ’simplicity’ business.

I think the answer to this question is both simple and complicated — and the complicated part is why it is taking so long to see clear results.

Simple — when there is agreement about the urgency, payment model, and target audience among the triumvirate of category providers.

That’s where the complexity surfaces. We’re talking about Home-related industries (interior design, architect, building contractor), information technology providers (like Intel, Microsoft, Honeywell, Cisco), and the health care supply chain.