AgeTech

The more things change – some trends dominate.   As the demographics change, couples age at different rates, life expectancy grows among the 65+ --averaging 20 more years, the oldest population growth rate outpaces younger demographic segments.  As the oldest baby boomer crosses 80 in the next few months several trends will drive technology adoption in distinctly new ways. As a result, the market for tech will need to accommodate a series of changes, sales methodologies and market opportunities.  A worsening labor shortage will continue to plague the senior care sectors, including senior living, nursing homes, and in-home care. What are the drivers that should attract innovators in the older adult tech industry?

An impressive process was launched in 2013 at an AARP convention in Atlanta. Groups of older adults were shown how to use tablets. A presenter demonstrated and 4H volunteers sat at tables with the attendees to show them how to use them.  The program was called Mentor Up – and the idea was that young people could/should volunteer to help older adults with a device that was unfamiliar and baffling. At that time, the iPad was just three years old. The older adults in the room almost certainly did not own one -- at that time, 26 million older adults were NOT online. So their surprise and delight at what it could do made an impression. The role of young people was equally impressive -- and should be a role model for today.

The gap between some older adults and the devices/software they need does not narrow. As AARP responders noted in their survey, tech products do not seem to be designed with them in mind.  There are many indicators of this, but it was reinforced on a flight recently.  An older woman nearby struggles to access Wi-Fi, which is, uh, not that obvious. After a while, even with help, she gave up and read a book. She was not unlike the responders aged 70+ in the AARP survey who did not believe that tech could enable a healthy life. So how can this gap be closed? 

As 2025 began, the oldest baby boomer has turned 79. The population aged 65+ exceeds 58 million. Because of the sheer size of the older adult market, vendors see older adults as constituents of the market of technology for multiple age and health segments, though in the consumer product category their opinions are still often ignored (see The User Experience Needs An Upgrade).  How does the technology market evolve in next few years -- and how do older adults respond to the changes and opportunities it presents? 

Most consumers might say that they would appreciate greater tech ease of use.  But is that what they get? The tech industry’s fondness for innovation (see Innovation Awards for 2025) will likely beget ease of use in one gadget (see gesture innovation) – while creating an integration requirement in another.   There will be some intriguing announcements next week, like the winner of Challenge --  The Digital Health for All Award – particularly targeting those with developmental disabilities – seeking greater independence and control of their health. And AARP’s AgeTech Summit will focus making daily tasks and aging easier. Taking a look at the list of startups exhibiting, individually they accomplish the targeted task goal.