AgeTech

Interested in innovation in the age-related market?  You are based in the west coast or needed to be there to do other business?  Then you may have attended Aging 2.0’s annual Optimize event this week in San Francisco to hear Dr. Joseph Coughlin of the MIT Age Lab describe his insights about the Longevity Economy. And you may have viewed the pitches for partners, spoken with investors, and learned about Aging 2.0 progress in meeting its 2017-identified Grand Challenges -- augmented in 2018 with two additional, Care Coordination and Engagement. In addition, OhmniLabs won the Global Startup Competition. With that as context, here are five startups that exhibited at Aging 2.0 this week – all material is drawn from the firms' own sites:

Who doesn’t want to live in their 'forever' home? After all, AARP has surveyed us for 2018 – staying there is apparently what 76% want, though only 59% expect that they will.  But responders also know that you can’t always get what you want. Concerns included the need for transportation regardless of physical status, ability to stay active in the community, and availability of hospitals nearby (though that 911 call can fail to find us).  And no, ride-sharing and self-driving cars are not viewed as panaceas.  We know many of the reasons older adults will leave their homes – families and the draw of grandchildren pull them nearer; a spouse dies; the home itself is too costly to keep.  

From AAHSA to LeadingAge.  In 2010, this association was renamed LeadingAge – from the Association of Homes and Services for the Aging – a mouthful, shortened to AAHSA. As it was at first encounter in 2009, it is an association of faith-based and non-profit senior living and aging-related services. A rhetorical question, does LeadingAge, the association and event organizer, lead in the world of aging services? 

Go forth and network this fall. Especially for startups, but useful for long-time members of the field, going to events can reveal contacts that you may need or initiatives that you did not know existed. Over next few months, there are a number of events around the country that are worth attending if schedules permit and interest areas match. Useful, besides sessions themselves, are exhibit areas where vendors offer new and existing solutions for the target audiences of the attendees.  For those who cannot attend, check the exhibit hall online after the event if the organizers make that feature available.  Here are five events upcoming – the information provided from the websites of the organizers:

​Consider CMS Five Star Rating system and how it ‘serves’ families.  Rant on.  No doubt you know someone who was baffled at how a terrible nursing home gets a 4 or 5 star rating from CMS’s Five Star Rating System, while a good one can appear to have a lower rating, applied from an inspection before management overhaul several years earlier.  Why, you ask? Indeed.  Others have asked as well – noting the obvious missing link, family satisfaction with the nursing home, including dealing with the staff. For starters. Retiring outdated information, next. 

It’s 2019 and in full sprint to the year-end finish. Soon you will launch a boomer/senior, home health tech product or service, or maybe a caregiver advisory service.  As your company gets ready to travel into battle or a booth this fall with the sound of lively pitches all around, it is time to for you to revisit this guidance. Perhaps sometime soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read existing content and research reports on your particular market segment.  Look over this updated checklist that continues to hold true – with updated links and references. If necessary, refine tactics: