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AgeTech

Challenging Innovators to Design for the 50+

Baby boomers and seniors age 50+ comprise an enormous cohort. But they do not represent a market segment that can be divided neatly by age. This amorphous population of 100 million people confounds innovators with widely different needs, budgets and marketing channels. But entrepreneurs can learn from prospective customers, experts from specific sub-segments and market niches, and from the learnings of those who have done well.

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Silicon Valley Takes on the Challenge of Family Caregiving

Thu, 07/17/2014 - 10:04 - Laurie Orlov
07/16/2014

Washington, DC: A new report from the National Alliance for Caregiving (the “Alliance”) identifies key steps to better support family caregiving through the use of mobile, online, and in-home technologies. The report, Catalyzing Technology to Support Family Caregiving, follows an April 2014 roundtable featuring experts from government, Silicon Valley entrepreneurs, caregiving advocates and researchers. The roundtable developed six recommendations, summarized in the report, to inspire and guide the industry. 


 

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AgeTech, Family caregivers
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Agenda Announced for Silicon Valley Boomer Venture Summit Produced by Mary Furlong & Associates

Thu, 06/12/2014 - 10:53 - Laurie Orlov
06/12/2014

SANTA CLARA, CA (PRWEB) June 12, 2014

The Silicon Valley Boomer Venture Summit, scheduled for June 25th at Santa Clara University, pairs investors with entrepreneurs who can bring innovative products and services for the longevity economy to market.

The 11th Annual Summit opens with Breakfast with the Angels a networking opportunity for attendees to connect with and learn from angel investors. The Breakfast features a market overview and is convened by Dr. Sanjaya Kumar, Managing Partner, Synepta Group, Inc.

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