AgeTech

Do designers of new products seriously consider ease of use?  As the December buying frenzy fizzles, we are often reminded that 70% of the US economy is driven by consumer spending. We are not reminded too often about the Longevity Economy -- that 90+ million people are 50+, have most of the money, own most of the homes and cars, and thus buy the most of everything, including technology. And even the growth of social media shifts older - the fastest growing segment of Facebook users are aged 65+, Facebook has apparently saturated and/or bored teenager segments who have moved on, at least for now, to other stuff. So as some of you head off to CES exhibit halls this coming week, please consider the product user interface of what you see. Look at the TV, 'white hot' wearables, fitness devices, car tech, the ironically-titled not-so-smart phones, tablets, the health apps that apparently will eclipse the TVs.  Count the demos you see of products you could characterize as simple, elegant, easy-to-use designs for all ages, including those who need to put on their reading glasses to read the manual or the 70% of adults who suffer eye strain peering at their devices.  

One word to describe 2013 -- mobile. Like the word "plastics" in The Graduate, if you asked investors what made them empty their piggy banks in 2013, this was the year of the Mobile Self. If it is smartphone-like and/or moves with you on your body, to mangle Arnold Schwarzenegger, why not invest a billion or so.  But a not-so-subtle change also marked the year -- what was once mHealth has migrated to become healthcare (maybe because those downloaded apps were a bust) and then Health IT by the end of the year. Health IT is where the real budget and money are. To date, no one has figured out how to make money off smart phone apps except smart phone new-every-two carriers. In that light, here are the most read blog posts from 2013: