smartphones, cellphones

First there was too much information.  At the forecasters became more insistent that Irma would hit Florida – the state with the highest percentage of older adults -- as a Category 5 hurricane, many of the possibly 4 million older adult residents appeared to leave first – when the highways were still passable. Then more tried to leave and were stuck in monumental traffic jams.  Finally, there were the stalwarts determined to stay, in the Keys, in Miami, in Bonita Springs, in Jacksonville. And for senior living communities, evacuation seemed near-impossible. Ultimately for some with no place to go – and no help – they died due to neglect and lack of followup by a state agency.

 It’s summer – and the reading is easy.  But there are many opportunities to fall out of touch with what’s happening in the world of tech and aging – for example, in the market innovation category, most recently there have been announcements about robot offerings for seniors, and some new capabilities for sharing photo content that can help record moments of our family lives that may soon be lost.  In the spirit of sharing, hoping that those who can are going to attend the Silicon Valley Boomer Venture Summit next week, July 20, in Berkeley – if so, will see you there!  Meanwhile, here are five other blog posts from the past month that you may have missed:

Dial-up lives on -- and not necessarily out of preference. You may have read this last week: Rural America is stranded in the dial-up age.  That was disturbing on multiple levels, starting with the obvious.  Even people who could afford better access can’t get it – they drive to a gas station parking lot to obtain Internet speeds fast enough to do online business. Study the map in the article and ponder the status of elderly who live in these low-bandwidth locations. The article notes 23 million people (39% living in rural areas) who lack access to any type of broadband. Older adults make up a larger percentage of rural Americans, 16% than in the US as a whole and “people aged 75+ are more likely to have chronic diseases and disabilities."

Technology gadgets – ecosystem incompatibility.  Look around a very digital home filled with parallel and incompatible ecosystems – and sigh.  So many parts, so little integration – it seems vendors compete to death to NOT work together. Consider iMessage – like insider trading, it works well for iPhone execs and phone owners. Consider Bluetooth – it must be turned on so a device can pair with that cool in-room speaker, but turned off to save energy.  Really. A smartphone isn't witty enough to know that it is in the room with a Bluetooth-compatible speaker or fitness band and perhaps should be enabled? And not smart enough to turn bluetooth off when the phone departs the room? But the device is now smart enough to suggest a WiFi network to pick -- in fact every time your car passes a location that has WiFi enabled.

Surveyed about technology, but untrained in its use.  Does this describe someone you know?  According to Pew’s latest report, Tech Adoption Climbs Among Older Adults, but the glass is less than half full when 48% of seniors say that this statement describes them very well: "When I get a new electronic device, I usually need someone else to set it up or show me how to use it."  In fact, the numbers reveal multi-age tech insecurities and the need for training. Consider if you include those who answered that the statement described them Somewhat Well:  62% of those 50-64 and 73% of those 65+ need help in dealing with a new device.  

Tech adoption of the 65+ is now buried in a Pew appendix. If age were an ethnic or racial minority, outrage at technology ageism would be vocal and constant.  The 65+ are a mere 46+ million Americans – a group larger than the sum of all of the teenage population non-shoppers.  So their tech adeptness, rather than being viewed as an opportunity, is naturally ignored in surveys.  For example, scroll down and further down on this Pew fact sheet to note level of ‘Digital Readiness’ among demographic groups.  Note that 6% of the 65+ demographic is 'digitally ready' compared to 17% of all age groups. Note that 33% is characterized as 'unprepared.'  And the same percentage applies to those aged 50-64!

So many head-spinning numbers to describe the 50+ Consumer.  In making the case for the 'Fintech' innovation market opportunity, AARP’s new Financial Innovation Frontiers report (aimed at the Fintech industry) freely fires off a wide range of market segment numbers.  Is the report about the population aged 50-100?  There are 111 million Americans aged 50 and older, 35% of the US population, described as a 'generation.'  That includes three segments of baby boomers as well as their parents. The report is not about the growing life expectancy of those who live to age 65 with their predicted longevity  (88.8 for women, 86.6 for men). Instead, the report focuses on the 50+ Consumer (their term) aged 50-60 who is a decade away or less from ‘retirement’, an increasingly obsolete term. They are confronted with a range of financial challenges -- the report suggests fintech tools that could help them deal with retirement savings shortfalls resulting from career setbacks ($4.3 trillion savings gap), unplanned withdrawals ($4.1 trillion) and student debt ($1.3 trillion).