smartphones, cellphones

The Internet is crawling with tech training programs. But as the latest Pew study spells out, fewer than half of those aged 75+ are online. Ironically for the half that are not online, bank branches are closing – with the biggest decline in Florida. The explanation?  So say the banks: "mobile and online banking has eliminated the need for branches."  The Bank of America example: 9% of all check deposits in the fourth quarter came from mobile devices. And I wonder what percentage of those check deposits were made by people aged 75+?  Oh, I wonder if they know that only 18% of that age group owns a smart phone or tablet? But forward motion is inexorable – we know how badly Social Security wanted out of the paper-check business. We also know how worrisome it can be to manage privacy and security on tablets and smart phones.  Which brings us to the topic of training older adults about smart use of technology – where is the training and what does it cover?

What do we mean by senior? Well, it depends on where you stand and what you are reading. Seen through the Google Glassy lens of young adults, it’s everyone aged 50+, that is, the AARP market demographic, who might be considered a senior. Or perhaps it is age 65, when Medicare eligibility and public transit discounts appear. Age 65 is also the statistical baseline for longevity projections – 20 more years of life expectancy, with one in four projected to live past 90. Now mull over a new Pew global survey about attitudes on aging -- the US stood out as "one of very few countries where a large plurality of the public believes individuals are primarily responsible for their own well-being in old age." Consider that point and read on.

Unable to leave well enough alone – it’s UPGRADE time! Rant on. Perhaps you were one of those who just encountered Samsung/Verizon's pushed Android 4.3 – charmingly tagged 'Jelly Bean' --last week? You stared at the message 'Accept Upgrade Now' and murmured to yourself, how bad can it be? Ah, stupid. Multiple problems. Should have read the forums – something your average consumer does not do. If you did, it would not be reassuring, believe me. Verizon – the only direct and very well-paid participant in this fiasco -- reacted with their usual aplomb: Maybe the customer will shut up if we just send them another phone. 

Last year, CES in Pajamas, this year CES from the kitchen.  Everyone who is anyone in the tech world wants to be at CES…well, almost everyone. Remember a 2012 health tech article called CES in Pajamas? Check out TelecareAware's analysis of write-ups in The CES of Health or MDDI's note about Aging in Place. And this year, the Forbes article, I, Robot Journalist: Beaming into CES 2014 was a great use of the Beam (from Suitable Technologies) telepresence device, "a motorized stand that looks like an iPad glued to a Segway." The Forbes writer 'wanders' around the International CES show and sort-of elbows her robotic way around to view various booths. The CEO of Suitable Technologies wants to see 10,000 Beams at CES 2015.  Let’s try to imagine that scene -- I bet CES introduces a Beam registration limit to minimize violence on the show floor. (Seriously, you read it here first.)

Do designers of new products seriously consider ease of use?  As the December buying frenzy fizzles, we are often reminded that 70% of the US economy is driven by consumer spending. We are not reminded too often about the Longevity Economy -- that 90+ million people are 50+, have most of the money, own most of the homes and cars, and thus buy the most of everything, including technology. And even the growth of social media shifts older - the fastest growing segment of Facebook users are aged 65+, Facebook has apparently saturated and/or bored teenager segments who have moved on, at least for now, to other stuff. So as some of you head off to CES exhibit halls this coming week, please consider the product user interface of what you see. Look at the TV, 'white hot' wearables, fitness devices, car tech, the ironically-titled not-so-smart phones, tablets, the health apps that apparently will eclipse the TVs.  Count the demos you see of products you could characterize as simple, elegant, easy-to-use designs for all ages, including those who need to put on their reading glasses to read the manual or the 70% of adults who suffer eye strain peering at their devices.