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Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? Is it because in our youth-oriented product culture, they don't want to use the 'age' word?  Is it because the product execs are too youth-oriented themselves? Fearful of alienating some by being specific about others?

These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.

I guess it's an idea whose time has come.

So: older users are heading for their computers -- but how to make it easier for them to do so?

For those of you in and around this industry, this is very cool. Today's NY Times has a lengthy front page feature by John Leland called "Sensors Help to Keep the Elderly Safe, and Living Independently at Home." Give it a read.

Monitor the environment. Sensor-based monitoring is not new -- QuietCare and GrandCare have pioneered home monitoring of seniors using room-based sensors for years. In both cases, sensors are placed in the room and alerts launched to a pre-determined number based on activity (or lack of activity) indicated by the sensors.

Seniors do their best to live and stay well. If you live in Florida and go to a concert at 4:00 pm on a Friday, it's not surprising to be surrounded by seniors in their 80's and beyond, dressed up and slowly climbing the steep stairs up to the balcony. These concertgoers likely live in their own homes, drive their own cars, and enjoy concerts and perhaps a nice meal in a restaurant afterward.

At first glance, this article was a human interest story about a free service for seniors in Columbus Ohio. There were only 4 enrollees in a program that provided automatic safety calls (reverse 911) at preset times. With no answer after 3 tries, the police were dispatched.

The SilversSummit at CES in January, 2009 was the first-ever track in this giant consumer product show that focused on technology for boomers and seniors. To one observer, there were as many vendors at the event wondering about market entry as active. Based on my surfing of boatloads of websites lately, to those in and considering entry – here are 10 steps to take:

I have been struck lately by disconnects between desire and reality -- what boomers and seniors want to happen and what may actually happen. In each one of these, planning is skipped in favor of dealing later with misery.