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AgeTech

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AgeTech

Ten tips for launching a new product or service

So you want to launch a boomer/senior, home health tech, etc product or service.  It's getting to be that time of year for launches and the press that accompanies them. This year, as always there are many vendors that have or will have new products and services or enhanced capabilities -- and want to get attention, prowling the vast aisles of the Consumer Electronics Show (CES) in Las Vegas in search of possible channel partners, media attention and a list of who is in their space. In conjunction with that event, perhaps they will 'officially' launch. Or perhaps an existing company will officially launch a new product or service. Here is a checklist as derived from recent encounters and discussions:

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Sheridan Elder Research Centre in Canada receives $2.3 million aging tech grant from NSERC

10/20/2010

OAKVILLE, ON, Oct. 20 /CNW/ - The Sheridan Elder Research Centre (SERC) has been awarded $2.3 million over five years through the College and Community Innovation (CCI) Program, an initiative of the federal government.  The award-winning project is titled "Aging in Place:  Optimizing Health Outcomes through Technology, Design and Social Innovation" and will focus on enhancing the quality of life of older Canadians and their families. 

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Is microhousing a viable alternative to aging poorly in place?


When aging in place is out-of-place.  Aging in place may not be for everyone, as the University of Florida's Stephen Golant noted: 48% of seniors spend more than half their income on housing -- 14% of the 75+ still have mortgages.  Separated by distance from adult children, perhaps they suffer from isolation and poor health and other downsides that Dr. Golant spells out in some detail. He recommends that moving out of one's own home need not be viewed as a tragedy, suggesting options like NORCs or village approaches for shared services, moving in with family members, or moving to a smaller home or condo. 

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