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AgeTech

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AgeTech

The '65+' survey conundrum

Lots of detail about the under-65 crowd.  We are a society so consumed by age bracketing and labels, you'd think there was enough data to meet all the needs of marketers.

AgeTek Announces Bud Myers as CEO

05/27/2010

SAN FRANCISCO, CA – May 27, 2010
Today, the Aging Technology Alliance (www.agetek.org) announced the appointment of its first chief executive officer, Bud Myers. For years, Mr. Myers served as Sr. Director of Merchandising at boomer-focused catalog and online retailer FirstSTREET (www.firststreetonline.com) and is a well-known expert in the baby-boomer and consumer electronics markets.

 

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Aging in Place Technology Watch May 2010 Newsletter

Older Americans -- so lucky to have their own month.  And the merry month of May has been as hyped up as any: judging by the 4.6 million items that popped up with a Google Search ("Older Americans Month May 2010").

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Empower the user -- product design assumptions for boomers and seniors

Socially and personally, information access empowers.  BCS (once known as the British Computer Society) published an interesting report this month called "The Information Dividend: Can IT Make You Happier?" This study of 35,000 examines the relationship between access to information and the means of getting it with responders' life satisfaction.

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Tech for aging in place -- still waiting, integrators wanted

Product potential and interest is there.  Within the past few weeks I have been briefed by no fewer than 10 firms about products/solutions being developed to serve the 'aging in place' consumer -- a few are launched: they represent some combination of offerings for senior, caregiver, provider -- with and without devices directly in the home.

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