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Washington DC, January 28, 2023

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AgeTech

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AgeTech

Senior value chain -- revisited

"The more things change the more they remain the same." It's been over a year since I posted a criticism of the 'gadget' approach to technologies for aging in place.  Rather than randomly selected gadgets and gizmos, I suggested a more structured way of thinking about the market -- I referred to as 'the senior value chain'. Let's recap from 9/23/08 with a few additions:

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Classifying caregiver portals is a challenge

At least with directory sites -- you basically know where you stand -- somewhere in them is a business model for listing long-term care housing and service directory entries, referring and being compensated for leads about those entries, and advertising. Not so with caregiving portals. Here, if there is a business motive, it's about advertising and a cut of the commerce, if any, on the site.

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What's it mean -- Caring.com acquires Gilbert Guide?

Recently Caring.com (targeting family caregivers) acquired Gilbert Guide (a senior care directory, also aimed at family caregivers) -- combined firm gets more critical mass and content than either had separately. What happens now and is it significant? I talked with Caring.com's CEO Andy Cohen and Gilbert Guide's CEO Jill Gilbert to try to figure it out.

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A call for recent launch info -- prior to leaf and launch season

It's only early October -- many trade shows and events ahead. Prior to attending any of the fall and winter product launching events, I wanted to let you know of some companies I've heard from in recent months -- and invite those in the aging technology, caregiver website/directory business, and telehealth arena to send me your press releases (now posted on the site). And if you know of someone I should know about, let me know.

Reaching an older audience -- indirectly but effectively

Simplicity. Recently I ranted about Apple and their non-recognition of the age 50+ market. And of course, Amazon doesn't really acknowledge how much boomers and seniors love the Kindle.

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